The Seven Deadly Sins of Landing Page Design
- Tim Ash
- Valerie Witt
- Thu., Nov. 11, 2010, 12pm ET (9am PT)
- 90 minutes
Effective landing pages can dramatically improve the profitability of your online marketing programs. However, many marketers focus on traffic acquisition and pay very little attention to the landing page.
If your landing pages have fundamental problems, you won't effectively convert visitors to customers. Luckily, many landing page problems can be easily identified and corrected. Even if you don't have major problems with your landing pages, there are still small tweaks you can make that will improve your conversion rate.
Learn how to avoid the 7 most common and deadly landing pages sins in this fast-paced and entertaining session with noted conversion expert and bestselling author Tim Ash. Once you are armed with his landing page framework, you can apply these techniques to your own landing pages to quickly boost conversions and profits.
Tim Ash is the CEO of SiteTuners.com, a landing page optimization firm that offers conversion consulting, full-service guaranteed-improvement tests, and software tools to improve conversion rates. SiteTuners' AttentionWizard.com visual attention prediction tool can be used on a landing page screenshot or mock-up to quickly identify major conversion issues. SiteTuners has worked with Google, Facebook, American Express, CBS, Sony Music, Universal Studios, Verizon Wireless, Texas Instruments, and Coach.
Tim is a highly-regarded presenter at Search Engine Strategies, eMetrics, PPC Summit, Affiliate Summit, PubCon, Affiliate Conference, and LeadsCon. He is the chairperson of Conversion Conference the first conference focused on improving online conversions. He is a columnist for several publications and is the host of the weekly Landing Page Optimization show and podcast on WebmasterRadio.fm. Tim is the author of the bestselling book Landing Page Optimization.
Who Should Attend?
SEM/SEO campaign managers, online media buyers, affiliate and ecommerce marketers, webmasters and Web designers, and anyone involved in creating online offers and increasing conversion rates for a website.
What Will You Learn?
- The 7 most common landing page sins
- Why less is more when it comes to design elements
- How to align the content of your landing pages with your visitors' expectations
- Techniques for building trust and credibility online
- Tips to clarify your call to action
- How to ruthlessly edit your text down to simple headlines and short bulleted lists
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