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In This Issue
+ How-To: Integrate a Human-Centric Approach to Marketing
+ PRO: Improve Your Social Media Marketing With SmartTools
+ Survey Says: Facebook Ad Spend Growth Outpacing Paid Search
+ Quick Take: Three Must-Do's for Your B2B LinkedIn Profile Page
+ My View: Attend DMW to Broaden Your Content Marketing World
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How-To We Are More Than Marketers: Integrating a Human-Centric Approach
By Jeremi Karnell
Do you treat customers and prospects as if they were whole human beings—with hearts, minds, and spirits? You should. Learn six steps that lead to a human-centric approach to marketing. Read More
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PRO Improve Your Social Media Marketing With SmartTools
To succeed in social media marketing, you need a plan. Create one easily with SmartTools: Social Media Marketing, the quick-and-easy blueprint for creating social media campaigns that reach customers and meet your business objectives. Read More
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Advertisement  7 Whiteboard Sessions for every social strategist. Learn how to implement & scale a social program across your enterprise company with this 36-page framework by delivering good customer experience, gaining insight into your social customer, & showing an ROI on social. Download 7 Whiteboard Sessions
Survey Says
Facebook Ad Spend Growth Outpacing Paid Search
Facebook ad spending among clients of Kenshoo Social grew 109% in the fourth quarter of 2011 over 3Q11 levels, dwarfing the 27% growth in paid-search spending over the same period. Read More
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Quick Take
Three Maintenance Must-Do's for Your B2B LinkedIn Profile Page
LinkedIn is a powerful and effective marketing tool—especially for B2B companies. So, it pays to ensure your LinkedIn profile is the most impressive it can be for a practical audience armed to buy. Here are a few tips that'll help enhance your profile and boost prospect engagement. Read More
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My View Free Friday: Attend DMW to Broaden Your Content Marketing World
By Verónica Maria Jarski
The content universe is wider and broader than many folks imagine. Find out how to expand your content marketing by attending our free Digital Marketing World: Content Marketing virtual conference on March 9. Read More
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@davepeck 8 SEO Tips That Take 15 Minutes or Less - Search Engine Watch (#SEW) – https:////bit.ly/z2fLtD
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Forum Today's Question
By Trixx 2/9/2012 at 11:25 AM
Our organization is undergoing changes that I would like to outline in a memo. What should I name the memo to prevent internal resistance to the changes? Go To Question
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