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MarketingProfs
Feb 11, 2016 Vol. 15, No. 29
In this issue
1. How-To: Five Twitter Mantras: How Not to Be Unenlightened on Social Media
2. Quick Take: How to Gain Credibility Among Millennials: 3 Quick Show-and-Tell Tips
3.  PRO  Today's Seminar: Secrets to Successful Data-Driven Marketing
4. My View: The State of Performance Marketing: What You Need to Know for 2016
5. Survey Says: Mobile App Revenue Forecast: Spend Trends Through 2020
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Advertisement  Learn how to blend digital skills like information architecture and experience design with branding and messaging. Earn your master's degree in Information Design and Strategy completely online from Northwestern University. Click here to learn more.
 
How-To
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Five Twitter Mantras: How Not to Be Unenlightened on Social Media
By Ed Morgan
Companies have hired armies of smart, hip, Web-savvy people to usher their brands into a new era of connectedness that allows them to reach customers in new and interesting ways. So why do brand tweets as if they're in the dark? Read More
FOR  PRO  Members
Today's PRO Item
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Today's PRO Seminar: Secrets to Successful Data-Driven Marketing
As a B2B marketer, you'll learn how to maximize business value from data about customers and prospects. We'll look at new data sources, ways to keep data clean and fresh, and the top 5 data applications in B2B. We'll also review three case studies of companies that successfully applied data to fuel sustainable business growth. Read More
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Advertisement  Online Master of Science in Information Design and Strategy from Northwestern University. Learn how to blend digital skills with branding and messaging, translate data into compelling visual forms and narratives, and understand how research and analytics can drive communication strategies and tactics. Learn More.
 
Survey Says
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Mobile App Revenue Forecast: Spend Trends Through 2020
By Ayaz Nanji
Global consumer spend on mobile apps is expected to grow 24% in 2016, reaching $50.9 billion—and eventually doubling from that level within four years to reach $101.1 billion in 2020—according to a recent forecast from App Annie. Read More
Quick Take
How to Gain Credibility Among Millennials: Three Quick Show-and-Tell Tips
By Matt Langie
Millennial consumers have particularly high expectations. Having grown up with the Web and smartphones, they're also highly visual. You need to show them that your brand is worthy of their attention. Read More
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My View
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The State of Performance Marketing: What You Need to Know for 2016
By James Smith
What does the performance marketing landscape look like right now? We recently commissioned a study to find out how brands are overcoming challenges and investing in performance marketing this year. Read More

event calendar

Feb 9
FREE Seminar—Email Wizardry: Five Tactics That Will Leave You Spellbound
Feb 11
PRO Seminar—Secrets to Successful Data-Driven Marketing
Feb 12
Virtual Conference—Content Marketing | 3 online sessions FREE!
Feb 16
FREE Seminar—Four Ways a CMS Solution Can Drive Agency Revenue
Feb 25
PRO Seminar—How to Host a Marketing Growth Hackathon
Mar 10
MarketingProfs University—Marketing Project Management Essentials

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