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Secrets to Successful Data-Driven Marketing

Ruth P. Stevens
Jennifer Kelly
Thu, Feb 11, 2016, 12pm ET
60 minutes
This online marketing seminar received 4 star(s)

As a B2B marketer, you know the importance of data when it comes to targeting and reaching prospects and customers. But the truth of the matter is that some find digging for data to be a choreóor even a bore. Sure, it's important, but where do you even begin?

In this PRO seminar, we'll explore how B2B marketers can maximize business value from data about customers and prospects. We'll look at new data sources, how to keep data clean and fresh, and its top five applications in B2B. We'll also review three case studies from companies that successfully applied data to fuel sustainable business growth.


Ruth P. Stevens consults on customer acquisition and retention, teaches marketing at Columbia Business School, is a guest blogger at Biznology and Target Marketing magazine, and is a contributing writer at Ad Age. Crain's BtoB magazine named her one of the 100 Most Influential People in Business Marketing. Ruth has held senior marketing positions at Time Warner, Ziff-Davis, and IBM and holds an MBA from Columbia University. Her newest book is B2B Data-Driven Marketing: Sources, Uses, Results.

Who Should Attend?

Marketers seeking better knowledge of their customers and prospects, and anyone who sees data as an obstacle that needs to be avoided rather than one of the most powerful tools in their marketing arsenal.

What Will You Learn?

By the end of this seminar, you'll be able to:

  • Identify essential sources of customer and prospect data
  • Turn your website into a source of prospecting data
  • Apply data-driven best practices to your business


As a special bonus, 10 lucky winners will be chosen at random to win a copy of Ruth's new book, B2B Data-Driven Marketing: Sources, Uses, Results. To qualify, simply complete the short survey at the end of the live Q&A session.

Register Now!

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