MarketingProfs Today

Wednesday, February 17, 2021

📋 Table of Contents

1/ 5 Benefits of Influencer Marketing for Recession-Proofing Your Brand

2/ Addressing Mental Health in the Workplace in 2021: Three Ways to Give Support

3/ How to Execute Your ABM Strategy: Operationalizing Your ABM Program

4/ How IT Buyers' Researching Behaviors Changed in 2020

5/ As Marketers We Must Adapt

Scroll down for more, including industry news, community goings-on, and other useful resources.

Five Benefits of Influencer Marketing for Recession-Proofing Your Brand
MarketingProfs article
Five Benefits of Influencer Marketing for Recession-Proofing Your Brand
A pandemic-induced recession—when your customers are spending more time online—is the perfect time to be using influencers as part of your marketing strategy. Here are five major benefits of doing so. »
Addressing Mental Health in the Workplace in 2021: Three Ways to Give Support
MarketingProfs article
Addressing Mental Health in the Workplace in 2021: Three Ways to Give Support
The effects of the pandemic have taken a mental toll on everyone. In 2021, companies have a responsibility to address the stressors of today's work environment and provide mental health resources to support their employees, particularly in these three areas. »
sponsored webinar
How to Execute Your ABM Strategy: Operationalizing Your ABM Program
A lot of ABM strategies may look great on paper—but they're worthless if you can't implement them to drive growth or you can't measure their success. It's time to operationalize your ABM program—and actually reap the benefits of ABM. »
How IT Buyers' Researching Behaviors Changed in 2020
research
How IT Buyers' Researching Behaviors Changed in 2020
The COVID-19 pandemic led IT buyers to spend more time learning about tech solutions last year and also led more buyers to rely on webinars while researching, according to a recent report. Check out findings from this study. »
As Marketers We Must Adapt
MarketingProfs PRO membership
Adaptation is nothing new for marketers. But over the past several months we've realized just how essential it is. That's why our PRO team's mission is to give you the tools and support you need to face each new challenge and come up with creative solutions. PRO can help you do better marketing.
See how.
Afoot in the Neighborhood
MarketingProfs community goings-on
We've just developed a Master Class to help you understand your customers better than you ever have: Customer Journey Maps for Marketers. It launches on March 9 with Certified Customer Experience Professional (CCXP) Jeannie Walters at the helm. PRO members can complete the full Master Class by joining our watch parties with live Q&A—or take the individual 10 bite-sized lessons on-demand. Or a combination of the two.
Only 7 weeks away: MarketingProfs B2B Forum Online 2021. Attendees will get access to two full days of inspirational keynotes and tactical sessions on the topics that mean the most to B2B marketers today. Check it out and sign up.
Did You Miss Us?
Recent MarketingProfs content
Don't Just Survive, Thrive: Hacks for High Performance by Cate Murden on Marketing Smarts [Podcast] »
Web Design Stats and Trends for 2021 [Infographic] »
Do B2B Marketing and Sales Teams Cooperate Effectively? »
Four Ways SEO Marketing Changed in 2020—And Where It's Going in 2021 »
Approaching Digital Transformation With a Marketing Mindset »
2021 B2C Content Marketing Benchmarks, Budgets, and Trends »
News You Can Use
NetElixir Scales Up International Footprint on the Heels of Accelerated Company Growth PR Newswire
Corcentric Acquires B2B Payments Provider Vendorin PR Newswire
Encrypted Data Handling Startup DataFleets Acquired by LiveRamp for Over $68M Yahoo Finance
Publicis Bets on B2B by Buying UK Agency Octopus Group campaignlive.co.uk
PureB2B Launches PurePredict, Uses Multi-Source Intent Data to Change the Future of Demand Generation PR Newswire
FinTech Spence Labs Adds Marijuana B2B Payment Platform PYMNTS.com
MSQ Debuts the Latest B2B Supergroup The Drum
Upcoming Events
FEB
18
[Webinar] 5 Webinar Rules to Break in 2021
60 minutes | sponsored by ON24
MAR
2
[Webinar] How B2B Marketers Can Use Instagram for Lead Gen
45 minutes
MAR
9
[Master Class] Customer Journey Maps for Marketers
Kickoff Watch Party with Jeannie Walters
APR
7-8
[Online Event] MarketingProfs B2B Forum 2021
35+ sessions, 5 keynotes + a full year of learning with PRO
MarketingProfs

Comments? Contact us.
Advertising/Sponsorship here or telephone 866-557-9625.
Read our Terms of Service here.

MarketingProfs LLC
1985 Riviera Dr, Ste 103-17
Mount Pleasant, SC 29464

Did someone who cares about you forward this to you? Subscribe here to get your own copy.