MarketingProfs Today

Thursday, February 18, 2021

📋 Table of Contents

1/ Nine Ways to Create Sponsorship Packages for Virtual Events

2/ How to Use Storytelling to Transform Your B2B Content Marketing

3/ How to Execute Your ABM Strategy: Operationalizing Your ABM Program sponsored webinar

4/ Nine Tips for Creating SEO-Friendly Content

5/ Give Your Team the Tools They Need to Succeed PRO membership

Scroll down for more, including industry news, community goings-on, and other useful resources.

Nine Ways to Create Sponsorship Packages for Virtual Events
MarketingProfs article
Nine Ways to Create Sponsorship Packages for Virtual Events
Now that tradeshows and events have shifted to digital, sponsorship packages look much different. But there are still ways to attract sponsors and get their brands and offers in front of event attendees. Check out these nine useful tips. »
How to Use Storytelling to Transform Your B2B Content Marketing: Bobby Lehew
podcast
How to Use Storytelling to Transform Your B2B Content Marketing: Bobby Lehew
In one of our top podcasts of the past year, MarketingProfs storytelling instructor and commonsku Chief Content Officer Bobby Lehew shares insight into how storytelling can dramatically improve your B2B content marketing results. Read more and listen in on this insightful conversation. »
sponsored webinar
How to Execute Your ABM Strategy: Operationalizing Your ABM Program
A lot of ABM strategies may look great on paper—but they're worthless if you can't implement them to drive growth or you can't measure their success. It's time to operationalize your ABM program—and actually reap the benefits of ABM. »
Nine Tips for Creating SEO-Friendly Content
infographic
Nine Tips for Creating SEO-Friendly Content
How exactly can you develop content that will rank well on search engine results pages? This infographic offers nine key tips for creating SEO-friendly content, including advice on researching keywords, identifying the right formats, and implementing effective internal links. Check out the infographic. »
Give Your Team the Tools They Need to Succeed
MarketingProfs PRO membership
Now more than ever, marketing teams are under immense pressure to keep up with the latest strategies and tactics and drive results. With a PRO membership, you're showing them that you get it. And you're giving them the education and community they need to meet those challenges.
Learn more.
Afoot in the Neighborhood
MarketingProfs community goings-on
We've just developed a Master Class to help you understand your customers better than you ever have: Customer Journey Maps for Marketers. It launches on March 9 with Certified Customer Experience Professional (CCXP) Jeannie Walters at the helm. PRO members can complete the full Master Class by joining our watch parties with live Q&A—or take the individual 10 bite-sized lessons on-demand. Or a combination of the two.
Only 7 weeks away: MarketingProfs B2B Forum Online 2021. Attendees will get access to two full days of inspirational keynotes and tactical sessions on the topics that mean the most to B2B marketers today. Check it out and sign up.
Did You Miss Us?
Recent MarketingProfs content
The Most Important Email Marketing Optimizations »
What B2B Marketers Need to Know About LinkedIn [Infographic] »
The 3Cs of Marketing Success: Ride the Wave to Go Far in Work and Life »
Why Marketing Automation Tools Are Essential to Businesses »
Don't Just Survive, Thrive: Hacks for High Performance by Cate Murden on Marketing Smarts [Podcast] »
Web Design Stats and Trends for 2021 [Infographic] »
News You Can Use
GoFor, QuoteToMe Team on Construction B2B Digitization PYMNTS
B2B eCommerce Leader Unilog Acquires Bravo Business Media Yahoo Finance
EZ Texting Continues Record Growth in Text Communications Market PRWeb
Infostretch Announces Data Insights Engagement With Inxeption Yahoo Finance
Kaon Interactive Names John Heffernan Chief Operating Officer Yahoo Finance
Botco.ai Raises $2.2M in Seed Funding FINSMES
Western Alliance to Acquire AmeriHome, a Leading National B2B Mortgage Acquirer & Servicer TheStreet
Red House Named 2021 Top B2B Marketing Agency Yahoo Finance
Prentis Wilson, B2B Technology Veteran, Joins The ODP Corporation TheStreet
Upcoming Events
FEB
18
[Webinar] 5 Webinar Rules to Break in 2021
60 minutes | sponsored by ON24
MAR
2
[Webinar] How B2B Marketers Can Use Instagram for Lead Gen
45 minutes
MAR
9
[Master Class] Customer Journey Maps for Marketers
Kickoff Watch Party with Jeannie Walters
APR
7-8
[Online Event] MarketingProfs B2B Forum 2021
35+ sessions, 5 keynotes + a full year of learning with PRO
MarketingProfs

Comments? Contact us.
Advertising/Sponsorship here or telephone 866-557-9625.
Read our Terms of Service here.

MarketingProfs LLC
1985 Riviera Dr, Ste 103-17
Mount Pleasant, SC 29464

Did someone who cares about you forward this to you? Subscribe here to get your own copy.