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| By Oli Gardner |
| In part three of our five-day crash course on conversion, you'll find out why your homepage is likely not the right choice for conversion success—and learn four reasons why you might want to forego using it as your landing page.
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| Need help defining objectives for your social marketing campaigns? Check out our how-to guide, A Step-by-Step Guide to a Successful Social Media Program. Creating your strategy, policy, and team will be a breeze!
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Don't Add Insult to 404 Injury
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| Everyone knows your 404 page should be helpful and visually interesting, something that doesn't leave visitors stranded. The 404 page is a place for lighthearted humor—but the customer should know you're laughing with them, not at them.
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| By Sean Howard |
| Lists work. But in a world where to-do lists are constantly growing, do we really need another five things to improve our marketing? I'm going to give you my list anyway—here are five must-have tips for using Facebook effectively.
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