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A Seven Step Scientific Method for Selling Social Media to Skeptics

Tamsen McMahon
Valerie Witt
Thu., Feb. 24, 2011, 12pm ET (9am PT)
90 minutes
This online marketing seminar received 4.5 star(s)

While the number of people, businesses, and organizations active on social platforms continues to grow daily, not everyone is sold on the value of social media marketing. And while you may "get it"—the whys and hows of social media marketing—sometimes it seems like an impossible task to convince skeptics to suspend their disbelief and dive in.

But what if instead of relying on faith, you could show results? What if you could replace skepticism with support—and success?

You can. By dropping a little ... science!

In this seminar, we'll explore how the centuries-old Scientific Method provides a framework that anyone can use within any organization to make a case for social media. You'll convert even the deepest fears about going social into confident enthusiasm.

Plus, you'll discover a straightforward, seven-step framework to get you started implementing customized, documentable, and measurable social media efforts.


Tamsen McMahon specializes in helping people and organizations make change happen. She joined Boston-based brand strategy firm Sametz Blackstone Associates after more than 15 years on the client side, serving as Director of Development Communications at Harvard Medical School, Director of Marketing & Communications at The Boston Conservatory, and Head of Exhibition Planning at the Peabody Essex Museum. She holds an MBA in Organizational Behavior & Management Communications and an MA in Arts Administration, as well as undergraduate degrees in Marketing and American Studies. Reach her at or on Twitter as @tamadear.

Who Should Attend?

If you're responsible for your organization's social media marketing efforts—whether at the expert- or beginner-level—this presentation is designed for you. It also offers perfect advice for those in the business of selling social media services to agency (or freelance) clients.

What Will You Learn?

  • How to identify the key questions in skeptics' heads—and how to use them to build your case
  • Parameters you need to define up front to ensure maximum results
  • How to design and structure a low-commitment, time-bound social media experiment
  • Metrics that will give you the answers you seek (hint: there are no "universal truths"!)
  • How to "sell" social media to even the biggest skeptics

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