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In This Issue
+ How-To: Your Blog Is Not Adding Business Value: What You Can Do About It
+ Survey Says: B2B Inbound Marketing: Top Tactics, Goals, and Challenges
+ PRO Seminar: Brain Science and Web Marketing
+ Infographic: How to Build Customer Trust and Boost Online Sales
+ My View: Tips for Getting Customers to Share Their Love for Your Brand
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How-To Why Your Blog Is Not Adding Business Value, and What You Can Do About It
By Jawad Khan
Although blogging is an effective marketing, branding, and sales channel, businesses don't make effective and efficient use of it. In fact, most corporate blogs add little real business value. Read More
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PRO PRO Seminar: Brain Science and Web Marketing
We'll reveal the secrets of marketing masters, providing you insight into the relationship between the brain, behavior, and marketing on the Web. We'll share research, case studies, and specific neuromarketing tactics that you can use to better connect with your customers. Read More
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Advertisement  Online Master of Science in Information Design and Strategy from Northwestern University - learn how to blend digital skills with branding and messaging, translate data into compelling visual forms and narratives, and understand how research and analytics can drive communication strategies and tactics. Learn more.
Survey Says
B2B Inbound Marketing: Top Tactics, Goals, and Challenges
By Ayaz Nanji
Only 27% of B2B leaders say their inbound marketing efforts are very successful in helping to achieve important objectives, according to a recent report from NetProspex and Ascend2. Read More
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How to Build Customers' Trust and Boost Online Sales [Infographic]
By Verónica Maria Jarski
The biggest reason online shoppers abandon their shopping carts is lack of trust. Here are some tips for boosting your customers' trust. Read More
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My View Tips for Getting Customers to Share Their Love for Your Brand
By Mary Kay Hyde
Establishing a positive, active relationship with your customers is crucial to building your business. Check out these tips for getting customers to promote your brand. Read More
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Feb 24
FREE Seminar—Hero Quest: A Journey Into Brand Storytelling Done Right
Feb 26
PRO SeminarBrain Science and Web Marketing
Mar 5
PRO SeminarTune In to the Voice of the Competitor
Mar 13
Virtual ConferenceContent Marketing for Consumer Brands 3 online sessions—FREE!
Apr 9
MarketingProfs University—Marketing Technology: Tips, Tools, & Tactics
Oct 20-23
B2B Marketing Forum 2015Save up to $700 through March 31 Register Now
 
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