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In This Issue
+ How-To: What Pinterest Teaches Us About Innovation
+ PRO: How to Apply Motivation 3.0 to Drive Customer Action
+ Survey Says: Social Media Effective Tool for Event Marketers
+ Quick Take: Pin It to Win It—Boost Your Brand on Pinterest
+ My View: What Questions Are Worth Asking in Social Media Listening?
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Advertisement  Registration is now open for SocialTech Online. Watch conference sessions live, participate in presenter Q&A, and network with other online participants. Or, view (or review) recorded presentations on-demand through June 6. Register now for just $99 and join us (virtually) March 30!
How-To What Pinterest Teaches Us About Innovation
By Chad McCloud
Is your business truly innovative? Real innovation is difficult to generate, and even harder to repeat. But Pinterest, a relatively new social network, can teach your business three invaluable lessons about innovation. Read More
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PRO Dan Pink on How to Apply Motivation 3.0 to Drive Customer Action
Check out this member-favorite PRO seminar with Dan Pink, best-selling author of Drive. You'll learn why people motivated by enjoyment routinely outperform those motivated by external rewards and why this matters to marketers. Read More
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Advertisement  Learn how to generate leads with webinars and how to turn those leads into closed sales. Join us for the FREE webinar, 3 Steps to Closing MORE DEALS & Getting BETTER REFERRALS, on March 13. Sponsored by GoToWebinar. Register now.
Survey Says
Social Media Effective Tool for Event Marketers
Though small organizations still rely heavily on traditional channels to promote events, social media is also an important tool: 77% of event marketers who work for a small business or nonprofit say they use social media to promote events. Read More
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Quick Take
Pin It to Win It: How to Boost Your Brand on Pinterest
The hype on the street is Pinterest, the online pin board that lets users easily pin images and videos they like on boards they've created. Brides love using Pinterest to keep track of wedding-day inspirations, but your brand can use the image-driven channel to boost customer engagement. Read More
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My View What Marketing Questions Are Worth Asking in Social Media Listening?
By David Rabjohns
Social media listening tools, services, and dashboards that help us count brand mentions, generate new followers, and earn new "Likes" attempt to measure our social media investments. But what do these numbers really mean? What questions are marketers trying to answer via social research? Read More
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ReTweet This
@bkWCG An SEO Fixation Will Destroy Your Internet Marketing Strategy https:////bit.ly/z8gRhH via @socialmouths #SEO
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Forum Today's Question
By Anniebee46 2/24/2012 at 11:37 AM at 10:09 AM
What is ethical marketing, and does it exist anymore? How can I remain ethical in my marketing campaigns? Go To Question
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Feb 28
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