MarketingProfs University: Developing an Email Strategy That Keeps People Connected
- Morgan Stewart
- Matthew Grant
- Thu., Mar. 15, 2012, 12pm ET (9am PT)
- 90 minutes
Marketers often think in terms of email campaigns, but people think in terms of the overall experience with a company—which starts the day they subscribe. Tricks and tactics don't keep subscribers engaged, but a sound strategy that consistently delivers value does.
This PRO seminar and first class of MarketingProfs University's Email Marketing Master Course will identify the critical strategic elements for successful email programs, tie those elements to your specific business objectives, and demonstrate how to continually optimize your email program based on customer feedback.
As CEO of Trendline Interactive, Morgan Stewart focuses on how trends in consumer behavior affect marketing performance. He works with clients to apply these insights to develop email strategies and prioritize initiatives that maximize revenue via email. Morgan currently serves as the programming chair for MediaPost's Email Insider Summit and was recently selected as one of four "Who's Who in Email" executives by BtoB magazine.
Who Should Attend?
This PRO seminar is for any marketer interested in developing more effective email programs—but especially those who want to learn about MarketingProfs University as you'll experience one class from a larger course.
What Will You Learn?
- The key elements of an effective email marketing strategy
- Best practices for collecting actionable input from your subscribers
- How to optimize your contact strategy to drive business results
About MarketingProfs University
Developing an Email Strategy That Keeps People Connected is the first class in MarketingProfs University's Email Marketing Master Course. This 13-class course is taught by 13 award-winning experts who define industry standards and create world-class email marketing programs every day. In just two short weeks, you'll take your email marketing to the next level with actionable advice, practical teaching, and easily implemented tactics. Register now for the complete course—PRO members save 40% on the $595 MPU rack rate.
As with all PRO seminars, Developing an Email Strategy That Keeps People Connected is free to PRO members.
You have two choices. You can pay as you go, buying single sessions that interest you. Or you can buy a PRO membership, and attend all our new PRO seminars and Take 10 webcasts over the next year, plus watch hundreds more from our library on-demand.