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How to Become a Social Business: Your Framework for Success

Sandy Carter
Matthew Grant
Thu., Mar. 8, 2012, 12pm ET (9am PT)
90 minutes
This online marketing seminar received 4 star(s)

Social media has come a long way from the early days of Facebook, Twitter and YouTube. We have all felt its impact in marketing and public relations, but the pace is accelerating and harnessing social tools for business process improvement is more important than ever. How does a company apply social techniques to their business to see the same advantages in customer service, HR, or product development (and more!), as we did in marketing? How do companies become a social business?

In this seminar, you'll learn how you can create your own social business agenda for greater competitive advantage. You'll discover how to use social tools to create new opportunities for growth, innovation, and productivity across the business network—employees, customers, and partners. You'll also learn the importance of using analytics to understand how your brand is viewed in the market, to mitigate risk, and protect your reputation.


Sandy Carter is a recognized leader in social business and a bestselling author. As IBM Vice President, Social Business Evangelism and Sales, she is responsible for setting the direction for IBM's Social Business initiative, a $200B market opportunity. Her numerous industry awards include: "Brand Leader of the Year" from the World Brand Congress, "Top 10 Women in Social Media" from Altimeter Group and Fast Company's "Most Influential Women in Technology." She is an avid social business evangelist and blogger.

Who Should Attend?

Attend this seminar if you are in marketing, sales, or customer service, and want to help your company become a true social business that leverages social techniques in business processes.

What Will You Learn?

  • The difference between social business and social media
  • The importance of aligning corporate culture to become an effective social business
  • The value of incorporating social techniques into business processes
  • Why using analytics is essential to understanding how customers see your brand


10 lucky winners will be chosen at random to win a free copy of Sandy's new book, Get Bold: Using Social Media to Create a New Type of Social Business. To qualify, simply complete the short survey at the end of the live Q&A session.

Get Bold: Using Social Media to Create a New Type of Social Business

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