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In This Issue
+ How-To: Strategies for Using Big Data to Enhance Customer Experience
+ Quick Take: How to Hire the Best Marketers for Your Marketing Team
+ PRO Favorite: Craft the Perfect Call to Action
+ Survey Says: How Mobile Apps Monetize Globally
+ My View: 20 More Reasons Your LinkedIn Headshot May Be an Epic Fail
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Advertisement  E-mails that don't suck? Get our free report: 5 tips for creating e-mails that IT pros will actually read. It’s full of tips and tricks from what layouts work best to which day to hit send. Get it now!
How-To Know Thy Customer: Strategies for Using Big Data to Enhance the Customer Experience
By Doug Heise
Marketers have long collected and analyzed data to enhance customer experience and boost sales. But Big Data poses new challenges. Here are some ways of capitalizing on it to improve customer experience. Read More
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PRO PRO Favorite Take 10: Craft the Perfect Call to Action
In just 10 minutes, you'll learn how to strategically create calls to action that customers care about and pay attention to. We'll cover not only ways to ask customers to engage but also common pitfalls to avoid. Read More
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Advertisement  Before hitting send on your next e-mail campaign, take 5 minutes and read our 5 tips for creating e-mails that your tech audience will love. Download now!
Survey Says
How Mobile Apps Monetize Globally
By Ayaz Nanji
Free mobile applications with in-app purchases (IAP) generate the most revenue in the Apple App Store, and the revenue share of this "freemium" model has steadily increased over time, according to a recent report. Read More
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Quick Take
How to Hire the Best Marketers for Your Marketing Team
By Susan Pechman
Every great marketer doesn't need to have every single skill or trait. Rather, it's the mix of each marketer's skills, experience, and traits blended with those of others on your team that produces success. But here are the traits that the best marketers have in common. Read More
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My View 20 More Reasons Your LinkedIn Headshot May Be an Epic Fail
By Tobias Schremmer
I practically live on LinkedIn, so I regularly see examples of profile photos that make me cringe. Here are 20 of the most recent examples of what not to use as your LinkedIn headshot. Read More
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Feb 27
 PRO Seminar—The Chemistry of the Landing Page
Mar 4
 FREE Seminar—Five Tips for Solving Today's Multichannel B2B Challenges
Mar 6
 PRO Seminar—Using Google Analytics' Secret Data to Improve Search and Social Campaigns
Mar 11
 FREE Seminar—Making Big Data Smaller
Mar 14
 Virtual Conference—Video Marketing: A Blueprint for 2014 3 online sessions—FREE!
Apr 10
 MarketingProfs University—Marketing Measurement & Analytics Use code MEASURE to save $200
Oct 9-10
 B2B Forum 2014—Boston, MA Earliest Bird gets the worm: register today and save $600!
 
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