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Take 10: Craft the Perfect Call to Action

Lois Brayfield
Fri, Dec 13, 2013
10 minutes

Getting the attention of your target audience is easy. Crafting a compelling call to action that engages that audience, however, is a bit more difficult.

In just 10 minutes, you'll learn how to strategically create CTAs that customers care about and pay attention to. We'll discuss ways to ask customers to engage while avoiding common pitfalls.


Lois Brayfield is the CEO of J.Schmid, a boutique direct marketing agency that helps clients position themselves for growth in a changing world. Lois is an award-winning direct marketing strategist, recognized throughout her three decades of experience for her analytical approach to brand and creative strategy for both online and print.

Who Should Attend?

This Take 10 is for anyone involved with the marketing funnel, including marketing directors, creative directors, and content creators.

What Will You Learn?

  • How to craft a CTA that is on-brand and offers something your customers care about
  • The top five mistakes most marketers make when asking customers to engage
  • How to create a message hierarchy that fits into your overall marketing strategy

About our Take 10 Program

In just 10 minutes, each Take 10 video tutorial features step-by-step instructions on a narrow topic. Packed with takeaways, every episode comes with a handy one-page checklist, so there's no need to take notes. Just download the PDF. PRO members can now watch Take 10 tutorials using the MarketingProfs mobile app. Download the iPhone or Android app, and get smart on the go!

Register Now!

You have two choices. You can pay as you go, buying single sessions that interest you. Or you can buy a PRO membership, and attend all our new PRO seminars and Take 10 webcasts over the next year, plus watch hundreds more from our library on-demand.

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