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| By Chris Watland |
| Want to grow your SMS and email marketing lists? Your social media fans and followers—who've already demonstrated their interest in you—are the perfect targets. Learn five steps for converting your social fans to subscribers.
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| By Matthew Grant |
| Senior-level marketers don't seem to believe their digital partners are adequately extending their service capabilities in the digital age. So how does an agency demonstrate that it "gets" digital? Glenn Engler, CEO of Digital Influence Group, answers that question in this episode of Marketing Smarts.
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| To succeed in content marketing, you need a plan. That's why we've created Content Machine—a 29-page how-to guide that provides a week-by-week agenda for launching your content marketing program using a strategic, systematic process.
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Why a Silent Customer Can Be Deadly
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| Never assume that a customer who doesn't complain is a happy customer. Though they might not always speak up about what's bothering them, your customers could be dissatisfied with your products or services. Learn why you should make it easy for them to complain.
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By Jeff Hasen
The Super Bowl telecast is the one time of year when consumers are actually tuning into commercials. But marketers who stuck to the old-school recipe for Super Bowl ad success forgot about something crucial: mobile calls to action.
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