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In This Issue
+ How-To: Seven Trends for SMB Marketing
+ PRO: Take 10—The Secret to Making New Contacts on LinkedIn
+ Survey Says: What B2B Email Marketers Want to Improve Most
+ Quick Take: How to Fight Offline Decisions That Can Hurt SEO Strategies
+ My View: The Three Biggest Concerns About E-Signatures 
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Advertisement  DEADLINE EXTENDED! Register by 3/4 and save $200 with code SMARTER. MarketingProfs University Social Media Marketing Fast Track features 18 classes and 23 expert trainers, including Brian Clark on blogging, Jim Sterne on measurement, and Steve Rubel on trends in 2011. Don't miss out!
How-To Seven SMB Marketing Trends for 2011
By Niel Robertson
This will be the year online advertising turns its attention to small- and medium-sized businesses (SMBs). Many SMBs could get overwhelmed by the number of new online marketing tools. Here are seven trends that'll create the biggest opportunity—and confusion—for SMBs in 2011. Read More
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PRO Take 10: The Secret to Making New Contacts on LinkedIn
LinkedIn is an ideal place to network and make new contacts, but there's a secret to reaching out and getting a response without coming off as a spammer. In just 10 minutes, learn how to harness LinkedIn to effectively connect with prospects, thought leaders, and other industry professionals. Read More
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Advertisement  REAL-TIME SOCIAL MEDIA MONITORING, ENGAGEMENT & SENTIMENT ANALYSIS. Uncover what's being said about your company and your brand; who's driving conversations and shaping opinion. Measure your communications and make smarter business decisions. Learn more about Sysomos and take a demo.
Survey Says
What B2B Email Marketers Want to Improve Most
Breaking through email clutter is a top priority for B2B email marketers: 66% say they are working to improve the relevancy of the content they deliver via email marketing programs. Read More
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Quick Take
How to Fight Offline Decisions That Can Hurt SEO Strategies
What do you do when your colleagues push for potentially damaging website changes? Though you can't always prevent offline decisions that negatively impact your online success, you can find ways to reduce—or eliminate—the damage. Read More
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My View Sign Here, Sign There: The Three Biggest Concerns About E-Signatures
By Jason Lemkin
After all the work a business puts into securing a customer (marketing campaigns, sales pitches, personal support), it makes little sense to put up barriers at the final stage of contract signing. If you haven't moved this final sales process to the cloud, you could be derailing deals. Read More
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@Elaine_Fogel Important Digital Media Stats You Need to Know https:////f.ast.ly/bj74h
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Forum Today's Question
By olly12 Posted 2/27 at 3:51 pm EST
We're a young company that will specialize in male skin care products to cover skin flaws. Any ideas for a catchy, masculine tagline? Go To Question
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Mar 4 / #ProfsChat—Organizing for Social Media Success Twitter chat with @Ekaterina, noon-1pm ET
Mar 8 / FREE Seminar—20 Ways Marketers Can Win with Online Video sponsored by Brightcove
Mar 10 / PRO Seminar—Managing Your Reputation in a Social World with CB Whittemore
Mar 11 / Digital Marketing World—Email Marketing Free online conference
Mar 17 / PRO Seminar—The Truth About Leads with Dan McDade
Mar 22 / FREE Seminar—Rethinking Rich Media sponsored by Limelight Networks
Apr 8 / Digital Marketing World—Measurement Free online conference
Jun 13-15 / B2B Marketing Forum 2011—Boston, MA Grab the Early Bird Rate and Save
 
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