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MarketingProfs
Mar 1, 2017 Vol. 16, No. 41
In this issue
1. How-To: How to Do Local Digital Marketing Right: 4 Adjustments Global & National Brands Need to Make
2. Podcast: The Secret to Becoming Known: On Personal Branding, With Best-Selling Author Mark Schaefer
3.  PRO  How-To Guide: Build Your Content Marketing Dream Team
4. Survey Says: How Inc. 500 Companies Use Social Media: Top Platforms, Benefits, and Challenges
5. Infographic: Agile Selling for the Real World
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How-To
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How to Do Local Digital Marketing Right: Four Adjustments Global and National Brands Need to Make
By Jason Tabeling
The mobile and digital revolutions have changed the way national and global brands can reach consumers where they are, and when and how they want to be reached. Here's how to do local right. Read More
Podcast
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The Secret to Becoming Known: Best-Selling Author Mark Schaefer on Marketing Smarts [Podcast]
By Kerry O'Shea Gorgone
Marketing strategist, educator, and best-selling author Mark W. Schaefer shares insights from his latest book, Known: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age. Read More
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How-To Guide: Build Your Content Marketing Dream Team
In this 22-page guide, you'll learn how to identify the key hires to get your team started, what traits and skills to look for in your key hires, how to manage freelancers and a remote team of employees, and much more! Read More
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Survey Says
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How Inc. 500 Companies Use Social Media: Top Platforms, Benefits, and Challenges
By Ayaz Nanji
Some 71% of Inc. 500 companies now have a written social media plan, according to recent research conducted by the Center for Marketing Research, University of Massachusetts, Dartmouth. Read More
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AT-A-GLANCE
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Agile Selling for the Real World [Infographic]
By Laura Forer
A buyer's journey is rarely a straight line, but agile selling can help your sales and marketing teams get buyers to the finish line faster. It's how you can make sense of a turbulent sales cycle. Read More

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