MarketingProfs Today

Wednesday, March 1, 2023

📋 Table of Contents

1. The Future Is Now: Five Forward-Thinking Marketing Content Growth Areas

2. Five Ways to Realign Your Email Marketing to Your Overall Business Goals in 2023

3. Reward Customer Loyalty and Increase Engagement sponsored guide

4. What Slows the Creative Process Down

5. The Best Way to Level-Up Your B2B Marketing? MarketingProfs B2B Forum

Scroll down for more, including industry news, community goings-on, and other useful resources.

The Future Is Now: Five Forward-Thinking Marketing Content Growth Areas
The Future Is Now: Five Forward-Thinking Marketing Content Growth Areas
The buzz about content creation is that AI is going to start doing it for us. That's not really the case—although it will certainly change the game, together with several other forms of tech that are influencing content growth. »
Five Ways to Realign Your Email Marketing to Your Overall Business Goals in 2023
Five Ways to Realign Your Email Marketing to Your Overall Business Goals in 2023
It's always a good time to fine-tune your email marketing. Tactics that may have seemed brand new in previous years have become table stakes in 2023. »
sponsored guide
Reward Customer Loyalty and Increase Engagement
In this free guide, learn why brand loyalty is on the rise at companies that have already discovered how to use reward incentives. Learn how you, too, can create better experiences for your customers and employees alike. »
What Slows the Creative Process Down
What Slows the Creative Process Down
Marketers and creatives say the top things that slow the creative process down are waiting for feedback and chasing down approvals, according to recent research. Check out the study findings. »
The Best Way to Level-Up Your B2B Marketing?
MarketingProfs B2B Forum
In need of ideas, inspiration, and marketing mojo? Then join us in person this October for three days packed with workshops, sessions, keynotes, roundtables, and creative networking. You and 599 other B2B marketers will discover how to connect with your buyers, build a community, and more. Plus, it's a lot of fun! Tickets are limited and available now.
Read more about B2B Forum
Afoot in the Neighborhood
MarketingProfs community goings-on
It's time to shake it like a MarketingProfs PRO! This spring, join us for Shakeup B2B: a full-day online conference, plus exclusive pre-conference activities such as one-on-one Ask an Expert sessions and speaker-led topical networking discussions. And these aren't just any presentations—these are bold, future-thinking, rule-breaking ideas. Because to succeed in 2023, you need to shake things up. Register now!
Do you have a PRO subscription? Do you want to cheer on and connect with other PRO marketers? Of course you do. It's time to join the brand-new MarketingProfs PRO Slack community! When you sign in on our site as a PRO member, look for the popup in the lower right of your screen and click the link. We're waiting to say hello!
Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.
You're probably familiar with the legendary Marketing Smarts Podcast. But did you know it now has its own LIVE show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out every Monday on YouTube and LinkedIn!
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
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News You Can Use
Updates from around the industry
Full Circle Insights Partners With 6sense on Integration That Empowers Marketers to Measure the Impact of ABM Strategies Inside the CRM Yahoo Finance
Folloze AI, Powered by ChatGPT, Adds Critical Layer of Buyer Engagement Insights to Drive Increased Revenue Business Wire
Quark Branches Into New Era of Content Intelligence With Release of Quark Publishing Platform NextGen v3.0 GlobeNewswire
Bonusly Raises $18.9M in Series B Financing PR Newswire
Aviso Leads New Era of AI-Assisted, Rep-Triggered Customer Engagement CustomerThink Awarded US Patent for AI-Powered Predictive Marketing Technology PR Newswire
Uberflip Reveals Future of Content Experience: 'Pages' PR Newswire
Upcoming Events
Why Sales Reps Don't Use Marketing-Generated Content and What to Do About It
60-minute webinar | sponsored by Allego
Analytics Friday Forum
3 sessions on analytics | sponsored by Tealium
How Marketing Teams Can Tap Into Their Superpowers
45-minute webinar | sponsored by Act-On
Marketing Ops: The Oxygen You Need for Scalable, Sustainable Growth
45-minute webinar | featuring Laura Patterson
B2B Storytelling for Humans: Stories That Inspire Buyers to Action
2-hour Master Class Watch Party—LIVE with Ekaterina Walter
Shakeup B2B—online event exclusively for MarketingProfs PRO members looking to shake up their companies and careers
Main Conference April 13 | Workshops April 11–12

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