MarketingProfs Today

Tuesday, March 14, 2023

📋 Table of Contents

1. In the Age of Automation, Focus on Strategy: Agency Best-Practices

2. What Senior Tech Leaders Look for in B2B Content

3. Tap Into Your Marketing Superpowers sponsored webinar

4. Publication vs. Library: The Two Kinds of Content Strategies

5. Your All-Access Pass to Interactive Workshops MarketingProfs B2B Forum

6. Ugh... Numbers. (Let's Make It Easier.) MarketingProfs Master Class

Scroll down for more, including industry news, community goings-on, and other useful resources.

In the Age of Automation, Focus on Strategy: Agency Best-Practices
In the Age of Automation, Focus on Strategy: Agency Best-Practices
To differentiate themselves from marketing automation tools, agencies (and marketers, more generally) need to focus on how they can provide unique, long-term value. Here are three ways to do that. »
What Senior Tech Leaders Look for in B2B Content
What Senior Tech Leaders Look for in B2B Content
When searching for content related to B2B vendors, senior leaders at enterprise tech companies say they are most concerned with whether the information will help them meet a specific goal, according to recent research. Check out the study findings. »
sponsored webinar
Tap Into Your Marketing Superpowers
It's time to learn how to do more with less—more revenue-generating marketing activities with less time, less headcount, and less budget. Just register for this superhero-themed webinar and kick that marketing kryptonite to the curb. »
Publication vs. Library: The Two Kinds of Content Strategies
Publication vs. Library: The Two Kinds of Content Strategies
This infographic explores the differences between publication and library content strategies in areas such as timelines and topics, and it looks at how to succeed with each approach. Check out the infographic. »
MarketingProfs B2B Forum
Your All-Access Pass to Interactive Workshops
Content Marketing for SEO. Demand Generation. Go-to-Market Planning. Email Marketing. Marketing Strategy. Is your interest piqued? Those are the topics for the interactive workshops you can attend, live this October at our B2B Forum conference, when you get an All-Access Pass. Pick your favorite and spend a day digging in on October 4 before the full conference kicks off on October 5. Grab your early bird ticket now—prices go up in April! Pick your workshop now. »
Ugh... Numbers. (Let's Make It Easier.)
MarketingProfs Master Class
You didn't get into marketing for the math, did you? Doesn't matter—when you start spending money and tracking results, you better know a thing or two. Now you can learn financial goal setting and marketing measurement in just two short hours! Samantha Stone makes it easy with A Marketer's Field Guide to Financial Goal Setting and Measurement. Just don't turn into an accountant, mmmk?
Check out the Master Class
Afoot in the Neighborhood
MarketingProfs community goings-on
It's time to shake it like a MarketingProfs PRO! This spring, join us for Shakeup B2B: a full-day online conference, plus exclusive pre-conference activities such as one-on-one Ask an Expert sessions and speaker-led topical networking discussions. And these aren't just any presentations—these are bold, future-thinking, rule-breaking ideas. Because to succeed in 2023, you need to shake things up. Register now!
Do you have a PRO subscription? Do you want to cheer on and connect with other PRO marketers? Of course you do. It's time to join the brand-new MarketingProfs PRO Slack community! When you sign in on our site as a PRO member, look for the popup in the lower right of your screen and click the link. We're waiting to say hello!
Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.
You're probably familiar with the legendary Marketing Smarts Podcast. But did you know it now has its own LIVE show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out every Monday on YouTube and LinkedIn!
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
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How to Turn Your Social Media Marketing Into a Profit Center [Infographic] »
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News You Can Use
Updates from around the industry
AI Dynamics' NeoPulse AI Platform Awarded Best Product for Product Managers in B2B Tech MarTech Series
ON24 Expands Capital Return Program to $125M and Announces Governance Enhancements MarTech Series
Aprimo Partners With PathFactory to Provide Comprehensive Marketing Solution Business Wire
DJUST Launches New SaaS B2B E-Commerce Platform PYMNTS
KlearNow's Rebranding to KlearNow.AI Reinforces Its Position as a Global Logistics Leader in AI and Machine-Learning Innovation PR Newswire
Apexx Global Bags $25M in Series B Funding FinTech Futures
Upcoming Events
How Marketing Teams Can Tap Into Their Superpowers
45-minute webinar | sponsored by Act-On
Marketing Ops: The Oxygen You Need for Scalable, Sustainable Growth
45-minute webinar | featuring Laura Patterson
B2B Storytelling for Humans: Stories That Inspire Buyers to Action
2-hour Master Class Watch Party—LIVE with Ekaterina Walter
Shakeup B2B—online event exclusively for MarketingProfs PRO members looking to shake up their companies and careers
Main Conference April 13 | Workshops April 11–12

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