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MarketingProfs
Mar 16, 2015 Vol. 14, No. 50
In this issue
1. How-To: 20 Must-Have Tools for Clever Marketers
2. Survey Says: Eye-Tracking Study: Native Ads vs. Banner Ads
3.  PRO  Seminar: 10 Powerful Tips for Getting More From Your Analytics
4. Infographic: The Seven Vital Components of Lead Generation
5. My View: The Human Voice Is Crucial for Online Sales (Here's Proof)
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Advertisement  Ebook: Exhausting valuable resources creating content that doesn't get used or fails to convert? Explore three common causes of the campaign content problem and strategies for resolving it. Small investments can result in more leads, higher conversion rates, and increased revenue. Download Ebook.
 
How-To
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20 Must-Have Tools for Clever Marketers
By Elizaveta Naumov
As a marketer, you're often wearing many hats and simultaneously managing a variety of responsibilities and tasks. Luckily, there's an app or service for almost every marketing activity out there. Read More
FOR  PRO  Members
Today's PRO Item
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PRO Seminar: 10 Powerful Tips for Getting More From Your Analytics
You'll discover 10 tips and actions you can implement immediately to do more with your data—no expensive tools required! Whether you have an analytics team or no support at all, we'll show you how to get more from your data and analysis so you can stop struggling and start gaining valuable insight. Read More
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Advertisement  Video: The Picture Superiority Effect says concepts are much more likely to be remembered if they are presented as pictures rather than words. But is there a superior picture approach that maximizes the effect? Dr. Zak Tormala of Stanford Business School created a research study to find out. Watch Video.
 
Survey Says
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Eye-Tracking Study: Native Ads vs. Banner Ads
By Ayaz Nanji
Native ads in digital news feeds receive significantly more visual attention from consumers than banner ads do, according to a recent report from Sharethrough and Nielsen. Read More
Quick Take
The Seven Vital Components of Lead Generation [Infographic]
By Verónica Maria Jarski
Do you know the seven components of lead generation? Here's a look at each one, its purpose, and benefits. Read More
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My View
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The Human Voice Is Crucial for Online Sales (Here's Proof)
By Zoe-Lee Skelton
How important is a phone call for potential customers online? Very. These four statistics prove it. Read More
 
event calendar
 
Mar 17 FREE Seminar—The State of B2B Marketing Data 2015
Mar 19 PRO Seminar—10 Powerful Tips for Getting More From Your Analytics
Mar 24 FREE Seminar—How to Deliver Results by Leveraging Individualized Insights
Mar 26 PRO Seminar—Leverage Email for B2B: Tips for Each Stage of the Sales Funnel
Apr 9 MarketingProfs University—Marketing Technology: Tips, Tools, & Tactics
Apr 10 Virtual Conference—Video Marketing: 3 online sessions—FREE!
Oct 20-23 B2B Marketing Forum 2015—Save up to $700 through March 31 Register Now
 
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