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Do you know the seven components of lead generation?

Here's a look at each one, its purpose, and benefits.

The seven elements are quality of the source, volume of the leads, decision makers, media and social, business targeting, location targeting, and industry targeting.

"Lead generation comes in many forms," according to the following Pareto Effect infographic. "Learn to use the tools available to you and how to get the best ROI from your efforts."

For example, consider location targeitng. "Review your current areas of business and identify fresh opportunities," suggests Pareto.

To get the scoop on the different areas of lead generation, check out the infographic:

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ABOUT THE AUTHOR

image of Verónica Jarski

Veronica Jarski is managing editor at Agorapulse and a former editor and senior writer at MarketingProfs.

Twitter: @Veronica_Jarski

LinkedIn: Veronica Jarski