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MarketingProfs
Mar 17, 2016 Vol. 15, No. 53
In this issue
1. How-To: Blurred Lines: When Marketing, PR, and Content Strategy Overlap
2.  PRO  Today's Seminar: Amplify Your Marketing With Brand Metaphors
3. Survey Says: How Gender-Diverse Is the Digital Marketing Industry?
4. My View: Four Reasons Marketers Should Be Excited About Machine Learning
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How-To
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Blurred Lines: When Marketing, PR, and Content Strategy Overlap
By Aly Saxe
Here's how marketing, PR, and content can work together across four main areas—the PESO model—as well as where they diverge, and how to assign responsibilities where they make the most sense. Read More
FOR  PRO  Members
Today's PRO Item
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Today's PRO Seminar: Amplify Your Marketing With Brand Metaphors
You'll discover seven archetypal metaphors that span countries, cultures, languages, and dialects. And you'll learn a step-by-step process to discovering your ideal brand metaphor and how to use it to engage and persuade your audience. Read More
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Survey Says
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How Gender-Diverse Is the Digital Marketing Industry?
By Ayaz Nanji
More than two-thirds of online marketers are men, and that proportion is even higher in many technical roles, according to a report from Moz. Read More
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My View
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Four Reasons Marketers Should Be Excited About Machine Learning
By Joe Davis
Machine learning is generating a lot of chatter lately, but what's it all about? Here's a look at why marketers should care about machine learning and the best places to use it. Read More

event calendar

Mar 15
FREE Seminar—Marketing Project Management 101
Mar 17
PRO Seminar—Amplify Your Marketing With Brand Metaphors
Mar 22
FREE Seminar—An Email Marketer's Guide to Open-Time Personalization
Mar 24
PRO Seminar—Email Design for Non-Designers
April 8
Virtual Conference—Video Marketing | 3 online sessions FREE!
April 14
MarketingProfs University—Marketing Measurement & Analytics

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