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In This Issue
+ How-To: Engage, Attract, and Understand Your Customers
+ PRO: SmartTools—Email Campaign Planner
+ Survey Says: Smartphone Ownership Drives Hyper Email, Facebook Use
+ Quick Take: Ways to Boost Your Client List Today, This Week, This Month
+ My View: Five Interview Tips for Unleashing Your Inner Charlie Rose
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Advertisement  DISCOUNT EXTENDED! Save $200 on MarketingProfs University: Social Media Marketing Fast Track. Steve Rubel, Scott Stratten + 20 other experts cover social networks, blogs, geolocation, social gaming, and more. 17 classes broadcast live April 7 through 22 + on demand for 1 year. Use code SMFAST through March 31 and save $200.
How-To How to Engage, Attract, and Understand Customers
By Brian Tracy
By Mark Thompson and Brian Tracy
Ever wonder how fans of Apple are the brand's biggest advocates? Marketing is about understanding your customers enough to empower them to be evangelists for your cause. Here's how to motivate your fans and get results. Read More
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PRO SmartTools: Email Campaign Planner
Successful email campaigns don't just happen by accident—they require a plan. Create one easily with SmartTools: Email Campaign Planner—the quick-and-easy online service with a step-by-step blueprint for creating an email marketing plan. Read More
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Advertisement  There’s a revolution going on in marketing today. New technologies emerge. Communication channels shift and fragment. Delivery of measurable ROI is critical. This white paper, Ten Steps to Effective Email Marketing, presents ten strategies for B2B and B2C marketers deliver integrated, measurable email marketing campaigns in the evolving online landscape.
Survey Says
Smartphone Ownership Drives Hyper Email, Facebook Use
People who own smartphones are most likely to be hyper users of email and Facebook: 45% of smartphone owners check email constantly during the day (via multiple devices) and 28% check Facebook with the same frequency. Read More
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Quick Take
What to Do Today, This Week, This Month to Boost Your Client List
Are you a "binge marketer"? Allowing B2B marketing "quiet spells" at any point in the year is simply bad business. Be consistent and boost your client list with these simple daily, weekly, and monthly marketing activities. Read More
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My View Five Interview Tips for Unleashing Your Inner Charlie Rose
By Paul Barsch
Hiring the wrong person can be very costly to a business. To be sure, applicant screening and reference checks are important, but the ability to interview effectively may be the difference between a profitable year or not. Here are five interviewing best-practices inspired by Charlie Rose. Read More
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ReTweet This
@Ekaterina Notes from our #sxsw session "How to Handle #FBAttacks" + top tweets https:////bit.ly/FBattacks-recap
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Forum Today's Question
By sjohnp on 3/24/2011 at 7:12 AM
I have an idea to partner with experts and create a traveling roadshow to help start-up businesses in the UK. What are your thoughts on Information Marketing? Go To Question
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Apr 7
PRO Seminar—MPU: 11 Digital Trends to Watch in 2011 with Steve Rubel
Apr 7-22
MarketingProfs University LIVE—Social Media Marketing Fast Track save $200 with code SMFAST
Apr 8
Digital Marketing World—Measurement Free online conference
Apr 12
FREE Seminar—10 Rules for Lead Management Success sponsored by MarketNet
Apr 14
PRO Seminar—8 Triggers that Turn Customer Distraction into Traction with Adrian Ott
Jun 13-15
B2B Marketing Forum 2011—Boston, MA Grab the Early Bird Rate and Save