Today's dose of must-know knowledge.  |  Trouble viewing? View in browser.
advertisement
Advertisement
In This Issue
+ How-To: For True Brand Loyalty, Build a Contextual Marketing Strategy: Part 1
+ Survey Says: Who Do Marketers at Midsize Companies Retweet?
+ PRO Take 10: How to Set Up Your Metrics for a Successful Campaign
+ Infographic: Unleash the Superpowers of Employee Advocates
+ My View: What Marketers Are Getting Wrong About Apps
Share
Email Twitter Facebook LinkedIn
advertisement
Advertisement  Unlock the latest digital marketing insights. Identify your best customers, find more of them and engage them across all channels. The 2014 Digital Marketer Report will guide you on this path to becoming a true cross-channel marketing mastermind. Download The 2014 Digital Marketer Report.
How-To For True Brand Loyalty, Build Contextual Marketing Strategy Into Your Brand: Part 1
By James George
No question about it, brand loyalty is down since the recession. To fight that trend, marketers have been using short-term tactics—with diminishing results. Something different is needed. Read More
How-To Image
share Twitter Facebook LinkedIn
PRO Take 10: How to Set Up Your Metrics for a Successful Campaign
In just 10 minutes, we'll review several data-capture methods, discuss which of them are appropriate for each communication type, and go over the guidelines you should use to choose the right metrics for a successful campaign. Read More
PRO Image
share Twitter Facebook LinkedIn
advertisement
Advertisement  Become a cross-channel marketing mastermind. Did you know that 80% of marketers plan to run cross-channel marketing campaigns in 2014? Learn how to pinpoint your best customers, find more of them and engage them across channels. Register for The 2014 Digital Marketer Webinar.
Survey Says
Who Do Marketers at Midsize Companies Retweet?
By Ayaz Nanji
Mashable is the most retweeted brand by marketers at midsize companies, according to a recent report from Leadtail and DNN Software. Read More
share Twitter Facebook LinkedIn
Survey Says Chart
Quick Take
Unleash the Superpowers of Employee Advocates [Infographic]
By Verónica Maria Jarski
Want to double your employees' productivity, generate higher customer satisfaction, and get more engagement on content? Activate your employees to become employee advocates. Read More
share Twitter Facebook LinkedIn
advertisement
Advertisement
My View What Marketers Are Getting Wrong About Apps
By Rohan Ayyar
By some accounts, nearly half of marketers have already developed an app, and nearly three-quarters are investing in them now. Unfortunately, most marketers are going about apps all wrong. Read More
Author Name
share Twitter Facebook LinkedIn
Mar 25
 FREE Seminar—Rethink the Funnel: A New Perspective on Attribution
Mar 27
 PRO Seminar—Transform Your Business to Be the Most Recommended Brand in Your Category
Apr 1
 FREE Seminar—The Eight Second Challenge
Apr 10
 PRO Seminar—Use Your Data to Cut Through the Noise and Drive Customer Engagement
Apr 10
 MarketingProfs University—Marketing Measurement & Analytics Use code MEASURE to save $200
Apr 11
 Virtual Conference—Social Media Marketing: A Map for Social Evolution 3 online sessions—FREE!
Oct 9-10
 B2B Forum 2014—Boston, MA Earliest Bird gets the worm: register today and save $600!
 
advertisement
Advertisement