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In This Issue
+ How-To: Expand Your Market and Audience: Use the 'Idea Graph'
+ Survey Says: Facebook's All-Time Video-View High; Google Serves 2.2B Ads
+ PRO Take 10: Five Keys to Creating Case Studies That Sell
+ Quick Take: The Evolution of Modern Marketing Automation [Infographic]
+ My View: Four Awesome Reasons Why Virtual Conferences Rule
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Advertisement  Your webinar can feature fantastic technology and clever, endearing headlines and images, but it will all mean nothing if you don’t moderate it well. Read "5 Steps to Moderating a Webinar" to learn how to deliver a great webinar regardless of budget.
How-To Expand Your Market and Audience: Use the 'Idea Graph'
By Ian Lurie
Your "marketing universe" contains everyone you can sell to; you must expand it, or your business will stagnate. Even if you build a high-conversion audience, but then can't grow it, you'll soon be treading water. Read More
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PRO Take 10: Five Keys to Creating Case Studies That Sell
In just 10 minutes, you'll learn five quick and easy ways to put case studies to use for your business. You'll walk away with tactical advice for making your case studies stand out and achieving big sales results. Read More
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Advertisement  Are people talking about you? Learn how to make your brand the most talked about in its category at WOMM-U, May 20-22 in Chicago. Learn how to develop the best content, create a winning plan, prove your ROI and increase engagement with your fans as well as grow your sales! Register for WOMM-U!
Survey Says
Facebook Hits All-Time High in Video Viewing; Google Delivers 2.2B Ads
By Lenna Garibian
Some 178 million Americans—roughly 83.3% of the US Internet audience—watched more than 33 billion video content views in February. Google Sites generated the largest number of views at 11.3 billion, and Facebook reached its all-time high of 558 million. Read More
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Quick Take
The Evolution of Modern Marketing Automation [Infographic]
By Verónica Maria Jarski
To illustrate the technological advancements that have changed the course of marketing, Marketo put together this infographic based on The Definitive Guide to Marketing Automation. Read More
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My View Four Awesome Reasons Why Virtual Conferences Rule
By Courtney Bosch
Want to plan an event for your business but you're strapped for funds? Consider putting on a virtual event. Here's a quick look at four ways virtual events surpass live events. Read More
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