Please accept all cookies to ensure proper website functionality. Set my cookie preferences

Marketing has been around as long as people have been. In fact, author Dan Pink has called people's ability to sell a "fundamental human quality" (head over to the Marketing Smarts podcast to hear what else he had to say).

But how people market has evolved throughout the decades.

To illustrate technological advancements that have changed the course of marketing, Marketo put together an infographic based on its The Definitive Guide to Marketing Automation.

Modern marketing has been around since the early 20th century, according to Marketo. As the human population grew and the age of industrialization kicked in, the amount of goods became greater than the number of available customers, sparking fierce competition. Businesses began to promote the superiority of their products and services over that of their competitors'. Thus, "modern marketing was born."

In time, with the emergence of new technology, marketing had to adapt. First, radio shook up how companies did their marketing. Then television made a huge impact. Then the Internet revolutionized not only how people did business but also how they live.

The following infographic provides details about those changes and how they in turn forever changed marketing:

Sign up for free to read the full article. Continue reading "The Evolution of Modern Marketing Automation [Infographic]" ... Read the full article

Subscribe's free!

MarketingProfs provides thousands of marketing resources, entirely free!

Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.

Already a member? Sign in now.


image of Verónica Jarski

Veronica Jarski is managing editor at Agorapulse and a former editor and senior writer at MarketingProfs.

Twitter: @Veronica_Jarski

LinkedIn: Veronica Jarski