Take 10: Five Keys to Creating Case Studies That Sell
- Gail Z. Martin
- Fri., Mar 22, 2013 11:00:00 AM
- 10 minutes
Customer case studies are a great way to demonstrate the success you've had and gain new business, but just like any part of your marketing strategy, there's an art to doing it well. You can't just put a few facts down on paper, you need to follow the best practices of storytelling and make your case studies compelling enough to get your audience's attention.
In just 10 minutes, you'll learn five quick and easy ways to put case studies to use for your business. You'll walk away with tactical advice for making your case studies stand out and achieving big sales results.
Gail Z. Martin is a bestselling author, international speaker and new media marketing expert. She owns DreamSpinner Communications, a marketing consulting firm. Gail is the author of more than a dozen books including 30 Days to Online PR & Marketing Success, 30 Days to Virtual Productivity Success, and 30 Days to Social Media Success which made TheWashingtonPost.com's Top 5 Business Books, and has been mentioned in media including Inc.com, Worth, and Fox Business News.
Who Should Attend?
If you're a marketer or copywriter who's looking to create engaging (and money-making) case studies or find an alternative to whitepapers, this Take 10 is for you!
What Will You Learn?
- How to turn a case study from "meh" to "marvelous"
- How to use suspense to motivate your customers to act
- Why a case study is different from a testimonial, and how to take advantage of both
About our Take 10 Program
In just 10 minutes, each Take 10 video tutorial features step-by-step instructions on a narrow topic. Packed with takeaways, every episode comes with a handy one-page checklist, so there's no need to take notes. Just download the PDF. PRO members can now watch Take 10 tutorials using the MarketingProfs mobile app. Download the iPhone or Android app, and get smart on the go!
You have two choices. You can pay as you go, buying single sessions that interest you. Or you can buy a PRO membership, and attend all our new PRO seminars and Take 10 webcasts over the next year, plus watch hundreds more from our library on-demand.