<title>MarketingProfs Today: Five Ways to Better Communicate Web Analytics Data; TV Still Strong as Social Web, Smartphone Use Surges

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	How-To: Five Ways to Make Communicating Web Analytics Data Easier
	PRO: Take 10—How to Monitor Conversations with Free Online Tools
	Survey Says: TV Still Strong as Social Web, Smartphone Use Surges
	Quick Take: Why You Should Nix 'Black Hat' Optimization
	My View: Three Ways to Keep the Fire Alive in a Vendor-Client Relationship

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Five Ways to Make Communicating Web Analytics Data Easier

By Zack Pike

Visits, pageviews, unique visitors, click-throughs... the list of metrics for digital marketing performance is endless. Often it's up to online marketers to decode the jargon to execs. Here are five ways to do just that. Read More

Take 10: How to Monitor Conversations with Free Online Tools

Somewhere online, people are talking about you or your clients’ brand. But do you know what they are saying? In just 10 minutes, discover how you can monitor conversations online for FREE. Find out which tools are best for covering conversations on Twitter, blogs, and news items, and learn how to set up a listening dashboard. Read More

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State of Media: TV Still Strong as Social Web, Smartphone Use Surges

In an environment saturated with new media platforms, TV is still king: 71% of Americans rate watching TV on any device among their favorite media activities. Meanwhile, smartphone and social-networking use continues to increase. Read More

Why You Should Nix 'Black Hat' Optimization

In the end, cheaters never win—even online. Everyone's trying to boost their search-engine rankings. Just make sure you follow Google's ground rules when you do it, or you'll pay for it. Read More

Three Ways to Keep the Fire Burning Bright in a Vendor-Client Relationship

By Lauren Fernandez
The vendor-client relationship is a dynamic one that needs to be maintained properly to ensure success. The client wants technology to drive results and report success, while the vendor wants to keep clients happy. So, how can the vendor-client relationship be fruitful for both sides? Read More

@dandade Bob Thompson's Customer Think scores with B2B Marketers, Analyze This: How Do Prospects Score YOU on Their Experience? https:////t.co/c8u8jaa

Today's Question

By jgrandy on 3/26/2011 at 7:17 PM
I have an online dental supplies store that only sells to dentists (masks, gloves, etc.). We have never had a tagline, but I need help coming up with one. Any ideas? Go To Question

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