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Take 10: How to Monitor Conversations with Free Online Tools

Douglas Metzgar
Fri., Mar. 25, 2011, 11am ET (8am PT)
10 minutes
This online marketing seminar received 5 star(s)

Somewhere online, people are talking about you or your clientsí brand. But do you know what they are saying?

In this short webcast, community marketing principal Douglas Metzgar demonstrates how you can monitor conversations online for free. Youíll find out which tools are best for covering conversations on Twitter, blogs, and news items. Plus, youíll see how to set up a listening dashboard and subscribe to instant notifications.


Douglas Metzgar is the principal of Meshwork Marketing, a specialized marketing firm dedicated to helping organizations improve their visibility by better connecting with their supporters. His practice blends PR and marketing communications with services that include marketing and social media strategy development, planning, execution, and measurement. At Meshwork Marketing, Douglas manages more than $2M in community communications and social media projects for clients in the IT, automotive repair, retail sales, and restaurant industries.

Who Should Attend?

This PRO webcast is for time-pressed marketers. If you donít like taking notes, youíll love the checklist. And if you want to learn during your commute (or at the gym, at a coffee shop, at the airport, or while walking your dog), even better. This Take 10 is portable.

What Will You Learn?

  • Why you should care about online conversations about your brand
  • How to set up a free listening dashboard
  • Which listening tools are free (and highly recommended)
  • What an RSS feed and a reader are
  • How to add a subscription to your reader
  • How to organize the overheard info

About our Take 10 Program

In just 10 minutes, each Take 10 webcast features step-by-step instructions on a narrow topic. Packed with takeaways, every episode comes with a handy one-page checklist, so there's no need to take notes. Just download the PDF. PRO members can now watch Take 10 webcasts using the MarketingProfs mobile app. Download the iPhone or Android app, and get smart on the go!

Register Now!

You have two choices. You can pay as you go, buying single sessions that interest you. Or you can buy a PRO membership, and attend all our new PRO seminars and Take 10 webcasts over the next year, plus watch hundreds more from our library on-demand.

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