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In This Issue
+ How-To: Today's Big Marketing Secret—Tell Stories in Eight Words or Less
+ PRO: Case Study—How Pioneer Achieved a 60%+ Click-Through Rate
+ Survey Says: YouTube Tops Facebook, Twitter in User Satisfaction
+ Quick Take: How to Make Content King. Again.
+ My View: Prevent Your Social Media Strategist From Becoming a Lackey
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Advertisement  DEADLINE EXTENDED! Register by 3/4 and save $200 with code SMARTER. MarketingProfs University Social Media Marketing Fast Track features 18 classes and 23 expert trainers, including Brian Clark on blogging, Jim Sterne on measurement, and Steve Rubel on trends in 2011. Don't miss out!
How-To Today's Greatest Marketing Secret: Telling Stories in Eight Words or Less
By Bill Schley
Humans need their stories to be fast, frugal, and fascinating. That's why marketers need to tell their stories in Micro-Scripts. Learn the greatest marketing secret about your customers that'll get you results. Read More
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PRO Staff-Favorite Case Study: How Pioneer Achieved a 60%+ Click-Through Rate for Its Online Ads
Think a 60% click-through rate is impossible? Think again. In this case study, we reveal how Pioneer Electronics used social media and advanced targeting to achieve a whopping 60% click-through rate for its online ads. Read More
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Advertisement  REAL-TIME SOCIAL MEDIA MONITORING, ENGAGEMENT & SENTIMENT ANALYSIS. Uncover what's being said about your company and your brand; who's driving conversations and shaping opinion. Measure your communications and make smarter business decisions. Learn more about Sysomos and take a demo.
Survey Says
YouTube Tops Facebook, Twitter in User Satisfaction
Although Facebook is the most widely used social networking site in the US, users of YouTube are more likely to recommend that site than users of other social media sites (Facebook and Twitter) are likely to recommend those sites. Read More
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Quick Take
How to Make Content King. Again.
Though content marketing is big in 2011, consistently finding material for quality content need not be an onerous task. Don't make the mistake of producing content for content's sake. Here are three basic rules for discovering hidden gems. Read More
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My View How to Prevent Your Social Media Strategist From Being Everyone's Lackey
By Verónica Maria Jarski
Every family has an IT person who zips right over to help you install a new printer cartridge. Likewise, companies often have the online-savvy doing trivial tasks. Is your social media strategist becoming the social media help desk? Read More
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@TomPick Daily Numbers: Email is Not Dead Yet! https:////t.co/42TuJeq via @derickson
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Forum Today's Question
By Kevin McIntosh Posted 3/1 at 2:26 pm EST
I'm promoting a workshop via Google AdWords and Facebook (targeting by job title). Why is Facebook performing better if I have no AdWords competition? Go To Question
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Mar 4 / #ProfsChat—Organizing for Social Media Success Twitter chat with @Ekaterina, noon-1pm ET
Mar 8 / FREE Seminar—20 Ways Marketers Can Win with Online Video sponsored by Brightcove
Mar 10 / PRO Seminar—Managing Your Reputation in a Social World with CB Whittemore
Mar 11 / Digital Marketing World—Email Marketing Free online conference
Mar 17 / PRO Seminar—The Truth About Leads with Dan McDade
Mar 22 / FREE Seminar—Rethinking Rich Media sponsored by Limelight Networks
Apr 7-22 / MarketingProfs University LIVE—Social Media Marketing Fast Track save $200 with code SMFAST
Apr 8 / Digital Marketing World—Measurement Free online conference
Jun 13-15 / B2B Marketing Forum 2011—Boston, MA Grab the Early Bird Rate and Save
 
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