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MarketingProfs
Mar 4, 2016 Vol. 15, No. 44
In this issue
1. How-To: Three Ways Niche Players Can Connect With the C-Suite
2. #SocialSkim: Snapchat Challenges Facebook in Video, Plus 13 More Stories This Week
3.  PRO  [Online Toolkit] Optimize and Maintain Your Email List
4. My View: Five Carousel Ad Examples to Inspire Your Marketing
5. Survey Says: How Internet Usage and Smartphone Ownership Vary by Country
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How-To
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Three Ways Niche Players Can Connect With the C-Suite
By Tom Whatley
We all have dream clients—company logos we'd love to place on our homepage. The only way to get there, in most cases, is by engaging with senior decision-makers over time—starting right now. Read More
FOR  PRO  Members
Today's PRO Item
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[Online Toolkit] Optimize and Maintain Your Email List
Creating a plan to manage your email list is difficult. That's why we've pulled together all the steps for building, optimizing, and governing your list so that it aligns with your business objectives. Use our Email List Manager to simplify the process now—and thank us later! Read More
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Survey Says
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How Internet Usage and Smartphone Ownership Vary by Country
By Ayaz Nanji
Internet and smartphone access is increasing rapidly, but large gaps remain between developed and emerging economies, according to recent data from the Pew Research Center. Read More
Quick Take
#SocialSkim: Snapchat Challenges Facebook in Video, Plus 13 More Stories in This Week's Roundup
By Christian Neri
Facebook is making it easier to get newsletter subscriptions via Instant Articles. Also: now you can target specific companies on LinkedIn with ads; use Facebook's new emojis for B2B; and take advantage of Snapchat's plans to help you track campaigns. Read More
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My View
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Five Carousel Ad Examples to Inspire Your Marketing
By Juliana Casale
Carousel ads are becoming a favorite tool of many digital marketers. Check out these examples of brands that use the ad format to boost their customer engagement. Read More

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