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In This Issue
+ How-To: Develop Your Brand Voice: Three Keys to Killer Messaging
+ Survey Says: Which Type of Online Content Most Influences Consumers?
+ PRO Take 10: Three Simple Steps to Identify Your Buyer Personas
+ Infographic: 10 Lessons Social Can Learn From Traditional Customer Service
+ My View: Why Businesses Need to Embrace Content Consumption Monitoring
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How-To Develop Your Brand Voice: Three Keys to Killer Messaging
By Maria Ross
Here are three tips to consider when crafting messaging so you can pique interest, create a relationship, and stand out from your competition. Read More
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PRO Take 10: Three Simple Steps to Identify Your Buyer Personas
In just 10 minutes, you'll learn fun and effective ways to both gain a deeper understanding of your audience and develop buyer personas! Read More
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Survey Says
Which Type of Online Content Most Influences Consumers?
By Ayaz Nanji
Expert reviews are the most powerful digital content type for influencing consumers' purchasing decisions, according to a recent Nielsen report commissioned by inPowered. Read More
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Quick Take
10 Lessons That Social Can Learn From Traditional Customer Service [Infographic]
By Verónica Maria Jarski
Want to improve how your company uses social media? Look at traditional customer service for ideas about what customers want when they reach out to a company. Read More
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My View Why Businesses Need to Embrace Content Consumption Monitoring
By Erik Matlick
If you want to learn how and when to best reach customers, relying only on a marketing automation database is limiting. Instead, you should also monitor customers' content consumption patterns. Read More
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