Take 10: Three Simple Steps to Identify Your Buyer Personas
- Jon-Mikel Bailey
- Fri, Mar 28, 2014
- 10 minutes
If you're struggling to connect with your target audience, maybe it's because you don't really know them. Fear not, though, learning more about your potential buyers is easier than you think!
In just 10 minutes, we'll take a look at some fun and effective ways to gain a deeper understanding of your audience (a.k.a. your "buyer personas"), and together, we will learn how to develop yours!
Jon-Mikel Bailey worked in sales, marketing, and business development for technology and marketing firms before co-founding Wood Street in 2002. He gives seminars on web marketing, social media, branding, design, and development to chambers of commerce, trade associations, and colleges.
Who Should Attend?
If you're a marketer or business owner struggling to get to know your audience, get results, or get conversions, this Take 10 is for you.
What Will You Learn?
- How to segment your audience according to their needs
- How to map your content efforts to appeal to these segments
- How to create a reference guide for persona mapping
About Our Take 10 Program
In just 10 minutes, each Take 10 video tutorial features step-by-step instructions on a narrow topic. Packed with takeaways, every episode comes with a handy one-page checklist, so there's no need to take notes. Just download the PDF. PRO members can now watch Take 10 tutorials using the MarketingProfs mobile app. Download the iPhone or Android app, and get smart on the go!
You have two choices. You can pay as you go, buying single sessions that interest you. Or you can buy a PRO membership, and attend all our new PRO seminars and Take 10 webcasts over the next year, plus watch hundreds more from our library on-demand.