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By Stephen Denny |
We all face giants, those competitors who have more people, budgets, and resources than we can ever hope to have. And despite the uphill fight, we're asked to not only compete but also win against them. It's possible.
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Join us Thursday, April 14, as acclaimed consultant and award-winning author Adrian Ott shares eight key triggers that drive customer time and attention. Using case studies and a proven framework, she'll show you how to apply knowledge of these triggers to improve your selling process.
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By Drew McLellan If the definition of insanity is doing the same thing over and over again and expecting different results, is the definition of marketing insanity changing your tagline to variations of the same message and expecting a sales boost?
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