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Seven Keys to a Successful Blog

Jennifer Cisney
Matthew T. Grant
Thu., Apr. 28, 2011, 12pm ET (9am PT)
90 minutes
This online marketing seminar received 4.5 star(s)

Social media is a hot topic for brand marketers today. Facebook, Twitter, and LinkedIn (not to mention videos, podcasts, and other sharable content) provide expanding opportunities to get out in front of prospects and engage with customers. But with limited resources, many marketers face the questions: Should my company jump on in? And, where do we start?

Start by building a brand blog.

Why a blog? Because your blog can (and should) serve as your social media hub. In fact, 32 social media experts and corporate bloggers interviewed by consultant Debbie Weil—including Seth Godin, Guy Kawasaki, and David Meerman Scott—agree that a blog can be a key asset to your marketing efforts, especially as the center of your corporate social media strategy.

Join us for this PRO seminar with Jennifer Cisney, Kodak's chief blogger, and learn the keys to blogging success. Based on best practices learned firsthand at Kodak—an early-adopter of social media, which launched its first brand blog in 2006—she'll cover how blogging and social media tactics can inform product improvements and brand experiences through real consumer interactions. You'll get the inside scoop on how to build a blogging strategy, tie it in with other social media interactions, measure results, and apply what you've learned. Plus, she'll share a checklist of actions you can take to start or improve your own blog to maximize your blogs impact.


Jennifer Cisney helped create and now manages Eastman Kodak's corporate blogs. She also launched and currently oversees Kodak's presence on social media sites including Facebook, YouTube, Twitter, and Flickr. Jennifer has been with Eastman Kodak for 12 years, during which time she has contributed to the company's online experience in the areas of creative content, inspirational photography, and design. In 2009, Jennifer was recognized as one of Advertising Age's Women to Watch.

Who Should Attend?

Are you interested in starting a corporate blog? Improving the one you've got? Making it your social media hub and part of a cohesive social marketing strategy? Then this seminar is for you, whether you're in PR, marketing, or corporate communications.

What Will You Learn?

  • What to consider before staring a corporate blog
  • How your blog can be a key asset in your social media strategy
  • How to manage a corporate blog to get the most out of it

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