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MarketingProfs
Apr 13, 2017 Vol. 16, No. 72
In this issue
1. How-To: Three Ways UGC Influences Sales: The Case of Real-Customer Photos
2. Quick Take: Diversifying Ad Spend: Why Mobile Marketers Need Both David and Goliath
3.  PRO  On-Demand Seminar: How to Use Media Relations to Drive SEO
4. Survey Says: Which Brands and Social Networks Do Teens Think Are Cool?
5. Infographic: 11 Tips on How to Plan, Prep, and Deliver a Killer Presentation
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How-To
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Three Ways UGC Influences Sales: The Case of Real-Customer Photos
By Juliet Carnoy
When you scale your content creation efforts with user-generated content, and use real customer photos alongside branded content in your marketing, you'll gain credibility and authenticity for your brand and marketing—and help generate sales. Read More
FOR  PRO  Members
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On-Demand Seminar: How to Use Media Relations to Drive SEO
You'll learn how to use content and traditional media relations to get on the first page of Google results for your priority keywords. You'll also discover how to increase your domain authority and track the qualified leads your efforts are bringing to your brand. Read More
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Survey Says
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Which Brands and Social Networks Do Teens Think Are Cool?
By Ayaz Nanji
US teenagers age 13-17 (Gen Z) say YouTube and Netflix are the coolest brands, according to recent research from Think With Google. Read More
Quick Take
Diversifying Ad Spend: Why Mobile Marketers Need Both David and Goliath
By Tom Cummings
Although Facebook and Google dominate mobile advertising, marketers run the risk of relying too much on them for the results their brands need. Spreading spend across a variety of channels increases the likelihood of optimal ad performance. Read More
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AT-A-GLANCE
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11 Tips on How to Plan, Prep, and Deliver a Killer Presentation [Infographic]
By Laura Forer
Most marketers say presentations are critical to their jobs, but must also say they have anxiety about public speaking. What's a marketer to do? This guide offers helpful tips for honing your presentation skills and winning over audiences. Read More

event calendar

Apr 14
Virtual Conference—Video Marketing | 3 online sessions FREE!
Apr 20
PRO Seminar—Hello, It's Me... The Adele Guide to Doing Email
Apr 25
FREE Seminar—Stop Wasting 50% of Your Day on Reviews and Approvals
Jun 1
Online Course—Marketing Writing Bootcamp | The fastest way to rockin' writing
Oct 3-6
B2B Marketing Forum—Save $400 when you register by May 31!

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