The report was based on data from a survey conducted by YouGov in June 2016 of 1,100 people age 13-17 (Generation Z) in the United States. Respondents were asked to rank 122 popular brands on how known they are and how cool they are.
YouTube has the best combination of high brand awareness and high cool factor with Generation Z, the analysis found.
Netflix ranks second, followed by Google, Xbox, Oreos, GoPro, Playstation, Doritos, Nike, and Chrome.
Chick-fil-A is the coolest fast-food chain with teens; Coke is viewed as cooler than Pepsi.
Snapchat is viewed as the coolest social network with Generation Z. However, a slightly higher percentage of respondents are on Instagram (59.6%) than on Snapchat (56.4%).
About the research: The report was based on data from a survey conducted in June 2016 of 1,100 people age 13-17 (Generation Z) in the United States. Respondents were asked to rank 122 popular brands on how known they are and how cool they are.
Oh, boy. The dreaded sign up form.
Before you run for the hills, we wanted to let you know that MarketingProfs has thousands of marketing resources, including this one (yes, the one behind this sign up form), entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
You may also like:
- Five Tips for Making Company-Culture Videos That Captivate Your Customers' Hearts (Article 2 of 3)
- The 10 Most Valuable Global Brands in 2020
- The Most Significant Challenges to B2B Brand-Building
- Brand Guidelines: It's High Time to Revamp How We Create and Use Them
- The Recipe for 'Brand Hysteria': Johnny Cupcakes on Marketing Smarts [Podcast]