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MarketingProfs
Apr 14, 2017 Vol. 16, No. 73
In this issue
1. How-To: Ad Agencies Should Stop Charging Up Front: 3 Lessons From Jerry Maguire
2. Quick Take: How to Prevent Marketing Team Burnout and Get Over Overtime
3.  PRO  MarketingProfs Quick Study Course: Market Research
4. Survey Says: The Share of Smartphone Visits to Websites in Seven Major Industries
5. Infographic: How Much Time Do People Spend on Social Media?
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How-To
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Ad Agencies Should Stop Charging Clients Up Front: Three Lessons From Jerry Maguire
By Carey Dodd
Perhaps it's time marketing and advertising agencies re-evaluated their mission statements and standard operating procedures. Here are three still-relevant catchphrases from Jerry Maguire that agencies can learn from. Read More
FOR  PRO  Members
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MarketingProfs Quick Study Course: Market Research
This course is designed to help you improve all aspects of your market research. Get up to speed on everything from avoiding business risks through strong data to collecting research from the best sources. You'll learn how to develop company strategies and competitive advantages based on data insights. Read More
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Survey Says
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The Share of Smartphone Visits to Websites in Seven Major Industries
By Ayaz Nanji
The share of visits by smartphone users to US websites across all industries jumped 18% from 2015 to 2016, according to recent research from Adobe. Read More
Quick Take
How to Prevent Marketing Team Burnout and Get Over Overtime
By Joe Staples
Marketers are known for late nights and jam-packed days. Unfortunately, that kind of schedule can lead to diminished productivity at best, and burnout and turnover at worst. There's a better way. Read More
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AT-A-GLANCE
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How Much Time Do People Spend on Social Media? [Infographic]
By Laura Forer
People apparently spend more time on social media than they spend on eating and drinking. See where consumers are spending their hours—and days and years—on each social media platform. Read More

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