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In This Issue
+ How-To: Is Your Email Subject Line Creative... or Deceptive?
+ #SocialSkim: Boston Marathon, LinkedIn App Ads, Twitter Music, More...
+ PRO Online Tool: Social Media Planning
+ Survey Says: Social Takes Up 27% of Time Spent Online
+ My View: Four Ways Restaurants Can Harness Consumer-Generated Media
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How-To Is Your Email Subject Line Creative... or Deceptive?
By DJ Waldow
So where does the line get drawn between a creative, compelling email subject line and one that is deceptive (and, therefore, illegal)? Read More
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PRO Online Toolkit: Social Media Planning
Via eight simple and well-defined steps, this Social Media Marketing SmartTool will provide you with critical tips for planning, executing, measuring, and optimizing social media programs that meet your business objectives. Read More
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Survey Says
Social Takes Up 27% of Time Spent Online
By Vahe Habeshian
If time spent online in the US via personal computers were compressed into one hour, 16 minutes of it, or 27%, would be spent on social networking and forums. Read More
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Quick Take
#SocialSkim: Boston Marathon, LinkedIn Ads, Twitter Music, Facebook Open Graph Mobile
By Angela Natividad
The Boston Marathon topped headlines this week. See how social helped salve wounds, correct errors, and reconnect people. Also, the latest on LinkedIn ads, Twitter's just-launched #music, and Facebook's Open Graph Mobile. We also have social case studies from the likes of Coca-Cola, stats on SMBs' and B2Bs' social use, and Jeremiah Owyang's tips on becoming a truly open leader. Skim for an eye-opener. Read More
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My View Foodstagram: Four Ways Restaurants Can Harness Consumer-Generated Social Media
By Bruce Warren
Some New York City restaurants are banning people from photographing food, claiming that "foodstagramming" ruins the dining experience. But businesses should realize that photos can be used for brand advocacy. Read More
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