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MarketingProfs
Apr 21, 2017 Vol. 16, No. 78
In this issue
1. How-To: Five Ways SaaS Companies Can Achieve Proactive Customer Success
2.  PRO  MarketingProfs Quick Study Course: Marketing Mix
3. Survey Says: B2B Marketers' Love-Hate Relationship With Marketing Technology [Infographic]
4. Infographic: Top 10 Features of Mobile Apps for Businesses
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Advertisement  Are reviews and approvals taking over your day (and your life)? Join us on April 25 for our free seminar: Stop Wasting 50% of Your Day on Reviews and Approvals.
 
How-To
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Five Ways SaaS Companies Can Achieve Proactive Customer Success
By Matt Zelen
It seems so obvious: Businesses that take a proactive approach to customer success, going out of their way to anticipate customers' needs and offer help rather than waiting to be asked, are more likely to have loyal and repeat customers. Read More
FOR  PRO  Members
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MarketingProfs Quick Study Course: Marketing Mix
Today’s marketing mix goes far beyond the traditional Four Ps. From how to get started with social media and best practices in SEO to the anatomy of an email marketing message and proven lead generation tactics, you’ll learn a broad range of must-know marketing topics in this course. Read More
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Advertisement  Join us on May 12 for our free Email Marketing Virtual Conference to step up your email game and get more opens, clicks, and conversions. Register today.
 
Survey Says
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B2B Marketers' Love-Hate Relationship With Marketing Technology [Infographic]
By Ayaz Nanji
Although learning and using new technologies has become an essential part of B2B marketers' jobs, most would rather be focused on traditional undertakings, such as developing new campaigns, according to recent research from Leadspace. Read More
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AT-A-GLANCE
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Top 10 Features of Mobile Apps for Businesses [Infographic]
By Laura Forer
Does your mobile app pull its weight? If your brand has a mobile app—or if you're thinking about creating one—check out this infographic for features that every business app should have. Read More

event calendar

Apr 20
Teach Me How—Hello, It's Me... The Adele Guide to Doing Email PRO
Apr 25
FREE Seminar—Project Manage Like a Pro: 3 Expert Tips to Streamline Reviews and Approvals
May 12
Virtual Conference—Email Marketing | More Opens. More Clicks. More Conversions.
May 18
Teach Me How—How to Harness UX as Your Secret Marketing Weapon PRO
Jun 1
Online Course—Marketing Writing Bootcamp | The Fastest Way to Rockin' Writing
Oct 3-6
B2B Marketing Forum—Save $400 when you register by May 31!

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