Although learning and using new technologies has become an essential part of B2B marketers' jobs, most would rather be focused on traditional undertakings, such as developing new campaigns, according to recent research from Leadspace.

The report was based on data from a survey conducted by the Martech Industry Council, a group of 32 senior B2B marketing leaders.

The 270+ B2B firms surveyed use 16 different marketing technologies, on average. Only 3% of marketers say the various marketing technologies they use are easy to integrate with.

B2B marketers say the things they like doing most at work are developing new campaigns (77% of respondents say so) and creating new marketing programs (70%).

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji