So you've decided to build a mobile app—or maybe your brand already has one—and you want to take advantage of all the goodness an app can bring your users.
In addition to the basic functions that allow your customers to research your products and purchase easily, you may want to consider additional features. The team at Bizness Apps has compiled an infographic of what it considers the top 10 features and why they are important.
For example, 39% of customers spend more if they receive a personalized mobile coupon, the infographic explains, so including discount coupons in your app can boost sales.
Moreover, phone calls to your business can have better conversion rates than clicks, so a click-to-call button that makes dialing easy should be part of an app.
And, finally, push notifications don't have to be pesky. When implemented well, they can have a big impact on brand loyalty, the infographic explains.
For more ideas on how to make your mobile app extra useful to your customers and more profitable for your business, check out the infographic:
Continue reading "Top 10 Features of Mobile Apps for Businesses [Infographic]" ... Read the full article
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
You may like these other MarketingProfs articles related to Mobile:
- How SMS Automation Bridges the Gap Between Your Sales Team and Customers and Supports Digital Transformation
- Audiences' Attitudes Toward Mobile Ads and Apps [Infographic]
- Why B2B Apps Need App Store Optimization Now More Than Ever
- The Most Effective Marketing Tactics for Driving App Installs
- Text Marketing: 2020's Digital Disruptor