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In This Issue
+ How-To: 'Customer Experience' Is the Catchphrase for 2012
+ Video: Five Key Elements of an Effective Online Video
+ PRO: How to Convince People to Take Action for Your Cause
+ Survey Says: 2012 Online Video Marketing Benchmarks and Trends
+ Quick Take: Is a PPC Campaign Right for You?
+ My View: Discussing the Future of Television With Mike Proulx
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How-To 'Customer Experience' Is the Catchphrase for 2012
By Christine Mauro
Customer experience is about meeting customer needs, aligning touch points, and creating relationships. Learn customer experience basics—and how to create an enriched customer experience that gets results. Read More
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Video Five Key Elements of an Effective Online Video [Video]
By Andy Havard
Welcome to this two-part online video master class on how to make effective online videos and market them online. Read More
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PRO Take 10: How to Convince People to Take Action for Your Cause
In just 10 minutes, you'll learn how to make your cause stand out by making it relatable—compelling donors to take action. The key to grabbing the attention of potential donors is tugging on their heart strings and appealing to their intellect; learn how! Read More
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Advertisement  The 2012 Digital Marketer Report: Benchmark and Trend Report
Did you know 91% of today’s online adults use social media regularly? Download our report for more key insights on the New American Consumer.
Survey Says
2012 Online Video Marketing Benchmarks and Trends
Most brands and ad professionals say video advertising should be more aligned with TV rather than online display, and 48% are already planning TV and video together. Read More
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Quick Take
Is a PPC Campaign Right for You?
How much of an impact does pay per click (PPC) really have on your online brand and business? Is PPC worth the investment? The answer depends on a few key factors and considerations. Read More
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My View Discussing the Future of Television With Mike Proulx [Podcast]
By John Wall
What's next for TV? How does the social media back channel work with the second screen? In this episode of Marketing Over Coffee, host John Wall and author Mike Proulx discuss the digital frontier for the small screen. Read More
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@amandamaks How To Build a Ground Swell for Your Startup Using #Twitter https:////dlvr.it/1TB3VV
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Forum Today's Question
By NataliaGovoni 4/22/2012 at 12:00 PM
How can I boost sales for my online lingerie store that targets brides? Any suggestions? Go To Question
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Apr 12-26
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Smart Marketers Tour—Los Angeles sold out!
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PRO Seminar—Engaging with Customers 140 Characters at a Time
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FREE Seminar—8 Strategies to Take Your Video Marketing to the Next Level
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PRO Seminar—From Content to Conversation: The Changing World of Marketing Writing
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