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Take 10: How to Convince People to Take Action for Your Cause

Katya Andresen
Fri., March 30, 2012, 11am ET (8am PT)
10 minutes

Driving people to take action for a worthy cause may seem like an easy undertaking; but this isn't always the case. With requests for donations left and right in this down economy, donors have grown skeptical and overwhelmed. The key to grabbing their attention and getting donations is tugging on their heart strings and appealing to their intellect.

In just 10 minutes, you'll learn how to make your cause stand out by making it relatableŚcompelling donors to take action.


Katya Andresen is chief strategy officer for Network for Good, as well as a speaker, author, and blogger on nonprofit marketing, social media, and fundraising. She is also an adjunct professor of communications at American University's Key Certificate Program and serves on the board of NTEN. She is the author of the book, Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes, and was featured in Nine Minds of Marketing and People to People Fundraising: Social Networking and Web 2.0 for Charities.

Who Should Attend?

If you work for or volunteer with a nonprofit and want to find inspiring ways to get donors to take action in support of your cause, this Take 10 is for you!

What Will You Learn?

  • How to make your cause appealing and relevant to potential donors
  • How to convince constituents to support your cause
  • How to create a sense of urgency that inspires people to act

About our Take 10 Program

In just 10 minutes, each Take 10 webcast features step-by-step instructions on a narrow topic. Packed with takeaways, every episode comes with a handy one-page checklist, so there's no need to take notes. Just download the PDF. PRO members can now watch Take 10 webcasts using the MarketingProfs mobile app. Download the iPhone or Android app, and get smart on the go!

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