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MarketingProfs
Apr 25, 2018 Vol. 17, No. 81
In this issue
1. How-To: Five Subtle Mistakes That Are Limiting Your Marketing Response Rate
2. Podcast: How to Position a B2B Brand: Lawson Abinanti on Marketing Smarts
3.  PRO  How-To Guide: Picture This: The Marketer's Guide to Visual Content
4. Survey Says: Teens' Favorite Social Networks, Fashion Brands, and Restaurants
5. Infographic: How to Use Virtual Reality in Your Digital Marketing
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How-To
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Five Subtle Mistakes That Are Limiting Your Marketing Response Rate
By Tim Carr
If your marketing campaigns aren't performing as well as you'd hoped, it may be that they're falling on deaf—or even alienated—ears. Here are five mistakes you need to stop making. Read More
Podcast
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Ruthless B2B Positioning: Messaging Expert Lawson Abinanti on Marketing Smarts [Podcast]
By Kerry O'Shea Gorgone
A B2B marketing and messaging strategy expert offers tips for positioning B2B brands, and urges marketers to be "ruthless" by focusing on ideal buyers instead of diverting resources to one-off sales. Read More
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How-To Guide: Picture This: The Marketer's Guide to Visual Content
In this 21-page guide, you'll discover how visual content is upending how brands reach their customers—and which brands are doing it best. You'll learn the types of visual content that cut through the digital noise, tips on telling visual stories that drive emotional reactions... and more! Read More
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Survey Says
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Teens' Favorite Social Networks, Fashion Brands, and Restaurants
By Ayaz Nanji
Snapchat and Instagram are the most popular social networks among American teens, according to recent research from Piper Jaffray. Read More
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AT-A-GLANCE
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How to Use Virtual Reality in Your Digital Marketing [Infographic]
By Laura Forer
VR has moved beyond just gaming and into many industries, including marketing. See what trends are expected with the technology and why marketers should pay attention. Read More

event calendar

Apr 24
FREE Seminar—Content Planning Challenges, Trends, and Opportunities
May 1
FREE Seminar—10 Tips for Creating Great Webinar Content
May 11
Virtual Conference—Email Marketing | More results! Less filler.
May 17
Teach Me How—A PR Primer for Marketers: Five Steps to Bigger Buzz PRO
Nov 13-16
B2B Marketing Forum—Register by June 30 to save up to $400!

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