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| By Len Shneyder |
| Too many companies have yet to embrace marketing resource management (MRM) technology, which offers a host of capabilities that can empower them. Learn why you need an MRM solution, and tips for choosing the right one.
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| This tool kit will help you define your campaign goals and budget, segment your list to target the right prospects with the right message, create compelling calls to action, and evaluate your results.
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How to Go B2B at Three Major Social Sites
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| All social networking sites hold potential for B2B marketers, but many companies stick to LinkedIn as their main online social forum. The key is to understand which features of other popular sites (Facebook, Twitter, and Google+) lend themselves to B2B networking—and to capitalize on them.
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By Mike Lieberman
Businesses held all the power 10 years ago. Today, the power has shifted to the buyer, who has access to more information than ever. To adapt your marketing to today's buyer behavior, you have to understand three key shifts.
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