NEW! Marketing Strategy Master Class launches December 1. Learn more

More than two in five surveyed global executives (43%) say they "use many apps" on their smartphones and tablet devices with news and weather apps among the most popular, according to a survey from Doremus and the Financial Times.

Among executives who own both a smartphone and a tablet device: 

  • 75% use news apps loaded on their smartphone, and 87% use such apps via tablet.
  • 70% use weather apps via smartphone, and 73% do so via tablet.
  • 70% use navigation, map, and location apps via smartphone, and 68% use such apps via tablet. 


Travel apps are far more popular via tablet device than smartphone (64% vs. 47%), as are entertainment apps (67% vs. 40%) and shopping apps (52% vs. 27%); however, that gap is somewhat narrower among users of social networking apps (56% vs. 43%).

Below, additional findings from the Doremus and Financial Times online survey of senior executives.

Most tablet owners use their devices extensively:  

  • 70% of tablet owners say they "use many apps" on their tablets; among them, 80% use news apps and 70% use weather apps.
  • Among the 11 tablet activities listed in the Decision Dynamics survey, 6 are used on a regular basis: consuming news, accessing websites, searching online, managing bank accounts, downloading apps, and using apps. 

Mobile apps use varies by age:

  • Execs under age of 45 spend more time than those age 55+ playing games, watching videos/movies, and shopping.
  • Execs age 55+ are more likely than those under age 45 to use their tablets for news, general reference, and checking weather. 
  • Visiting websites is the only tablet activity that both age groups participate in to the same degree.   

North American execs are the heaviest users of mobile apps, whereas execs in Asia use them least, the study also found.  

About the data: Findings from the annual Decision Dynamics report are based on a survey of 628 executives, representing a mix of company sizes and industries from North America, Europe and Asia, conducted in the third quarter of 2011. 

Sign up for free to read the full article.

Oh, boy. The dreaded sign up form.

Before you run for the hills, we wanted to let you know that MarketingProfs has thousands of marketing resources, including this one (yes, the one behind this sign up form), entirely free!

Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.

Already a member? Sign in now.

Loading...