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MarketingProfs
Apr 27, 2016 Vol. 15, No. 82
In this issue
1. How-To: Get Organized: Four Simple Ways to Keep Creative Projects on Track
2. Podcast: B2B Data-Driven Marketing: Author Ruth Stevens on Marketing Smarts
3.  PRO  How-To Guide: Build Your Content Marketing Dream Team
4. My View: Intelligent Algorithms May Save Us From Being Overwhelmed by Data
5. Survey Says: The 10 Most Influential Digital Marketers on Twitter
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Advertisement  78% of on-the-go searches turn into offline purchases. Can your customers find you? In Moz Local's newest whitepaper, Foundations of a Successful Local Marketing Strategy, Local Marketing expert David Mihm details how to address your fundamental local marketing needs in 6 simple steps.
 
How-To
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Get Organized: Four Simple Ways to Keep Creative Projects on Track
By Joe Staples
Creative teams thrive on flexibility, doing some of their best work when given the freedom to explore and experiment. But too much of a good thing can be, well, too much. You need some structure to maintain sanity and to be truly effective. Read More
Podcast
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B2B Data-Driven Marketing: Author Ruth Stevens on Marketing Smarts [Podcast]
By Kerry O'Shea Gorgone
Ruth discusses her new book, B2B Data-Driven Marketing, shares tips on how to collect and use data to improve marketing, and offers insights from her time as a senior marketer at Time Warner and IBM. Read More
FOR  PRO  Members
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How-To Guide: Build Your Content Marketing Dream Team
In this 22-page guide, you'll learn how to identify the key hires to get your team started, what traits and skills to look for in your key hires, how to manage freelancers and a remote team of employees, and much more! Read More
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Advertisement  78% of on-the-go searches turn into offline purchases. Can customers find your business? Download this whitepaper, Foundations of a Successful Local Marketing Strategy, for Local Marketing expert David Mihm’s roadmap of local marketing best practices to help you reach the connected customer.
 
Survey Says
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The 10 Most Influential Digital Marketers on Twitter
By Ayaz Nanji
Which professionals have the biggest influence on discussions about digital marketing on Twitter? Who has the most impactful conversations about the topic? Read More
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My View
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Intelligent Algorithms May Save Us From Being Overwhelmed by Data
By Chris Pitt
Marketers are receiving so much data that they're drowning in it. What we need to handle all this information are intelligent algorithms that can manage other algorithms. Read More

event calendar

Apr 26
FREE Seminar—SEO + Content = The Perfect Recipe for Inbound Success
Apr 28
PRO Seminar—From Storytelling to Story-Selling: How to Tell Customer-Centric Stories
May 3
FREE Seminar—Unlocking the Value of Marketing Automation
May 3
FREE Seminar—5 Leading Practices in Marketing Training Programs
May 5
PRO Seminar—53 Content Marketing Hacks to Double Your Engagement Rates
May 13
Virtual Conference—MarTech & Innovation | 3 online sessions FREE!
Oct 18-21
B2B Marketing Forum—Register by June 15 and save up to $500

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