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Which professionals have the biggest influence on discussions about digital marketing on Twitter?

And who has the most impactful conversations about the topic?

To find out, Onalytica used its Influencer Marketing Software to analyze more than 1.5 million tweets posted by 114,000 users between December 15, 2015 and February 29, 2016 that included the terms "digital Marketing" or "digitalmarketing."

The researchers discovered a highly engaged digital marketing community in which top influencers and brands have regular, frequent interactions with each other.

Jeff Bullas (@jeffbullas) of Jeffbullas.com has the highest influencer score for the digital marketing topic, the analysis found. That implies he has the strongest network and the most impactful discussions about digital marketing on Twitter.

Sam Hurley (@Sam___Hurley) of OPTIM-EYEZ ranks second, followed by our very own Ann Handley (@MarketingProfs).

Check out the list below to see the rest of the top 10 influencers, and the full report to see the top 100.

About the research: The report was based on an analysis of more than 1.5 million tweets posted by 114,000 users between December 15, 2015 and February 29, 2016 that included the terms "digital Marketing" or "digitalmarketing."

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji