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MarketingProfs
Apr 28, 2015 Vol. 14, No. 81
In this issue
1. How-To: Don't Just Hope Your Emails Get Opened: 4 Tips for Click-Worthy Communications
2. My View: Technology Is for Storytelling, Not Just for Looking Trendy
3.  PRO  Take 10: How to Create a Social Media Listening Strategy
4. Infographic Step-by-Step Directions for Writing Your Next Piece of Content
5. Survey Says: Marketers' Perceptions of Mobile Advertising
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Advertisement  Do you have an international SEO strategy? 73% of Internet users speak a language other than English. So if you're only thinking local with your website, you're missing out on reaching the global market and a lot of new business opportunities. Download the Ultimate Guide to International SEO.
 
How-To
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Don't Just Hope Your Emails Get Opened: Four Tips for Click-Worthy Communications
By Emily Konouchi
In a typical inbox, people see only three pieces of information when trying to decide whether to open your email. That's not much. Shrinking attention spans and itchy delete fingers make getting it right crucial. Read More
FOR  PRO  Members
Today's PRO Item
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Take 10: How to Create a Social Media Listening Strategy
In just 10 minutes, you'll learn how to create a social media listening strategy that will jumpstart your social monitoring efforts, find conversations you can engage in, and help you to better identify prospective customers and industry thought leaders. Read More
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Advertisement  The Ultimate Guide to International SEO. 73% of Internet users speak a language other than English. So to reach the global market, you need an international SEO strategy. Download this free eBook to get the guidance you need to help you increase conversions on your site and compete in the global market. Download it now.
 
Survey Says
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Marketers' Perceptions of Mobile Advertising
By Ayaz Nanji
Most marketers now consider their firm either very experienced (21%) or somewhat experienced (45%) in mobile advertising, according to a recent report from IAB and Ovum. Read More
Quick Take
Step-by-Step Directions for Writing Your Next Piece of Content [Infographic]
By Verónica Maria Jarski
Everybody writes, but not everybody who writes gets to his or her intended destination. To help content marketers find their way, best-selling author Ann Handley offers this writing GPS. Read More
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My View
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Technology Is for Storytelling, Not Just for Looking Trendy
By Josh Cohen
Brands often get excited about using technology just for the sake of looking trendy. Instead, they need to consider whether the technology helps them tell a better brand story. Read More
 
event calendar
 
Apr 28 FREE Seminar—Increase Your Productivity by Breaking Five Common Habits
May 7 PRO Seminar—Going All In: How to Avoid the Perils of a Website Redesign
May 8 Virtual Conference—Marketing Technology—3 online sessions—FREE!
May 12 FREE Seminar—Five Ways to Justify Your Event Spend
May 14 PRO Seminar—MarketingProfs Makeover: The Anatomy of a LinkedIn Company Page
Jun 2, 4, 9 Everybody Writes In-Person Workshop—San Francisco, Boston, Indianapolis
Jun 11 PRO Seminar—The Ultimate Recipe for a Great Brand Story
Jun 11 MarketingProfs University—Marketing Writing Bootcamp
Oct 20-23 B2B Marketing Forum 2015—Register now to save up to $500
 
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